If anything typifies the ambitions of modern marketers, it’s the “O” word — omnichannel. We give much lip service to this common goal of...

They have definitive user profiles, even if their real-life identities are sometimes anonymized as they work their ways across the...

The rate at which an innovation loses its competitive advantage accelerates every year. This is what I call the “velocity of...

Some projects created in Adobe Spark. Small and medium-sized businesses have more free ways to present their stories to customers, with...

Technology is fundamentally reshaping the advertising and media landscapes; the fault lines between pure-play media and advertising are...

Marketing tools are so commonly located in the public cloud these days that news stories often don’t even mention the fact. But...

For those who thought privacy might recede as an issue with the new pact hammered out between the US and the EU, recent news from Europe...

Today, the company rebranded as Sign its service formerly known as the Document Cloud eSign service and announced the integration with...

An illustration from Piano’s website Marketers who want to present customized experiences to segments of their website visitors — and...

Marketing technology (martech) stacks are all the buzz right now, especially following the Stackie awards given out at the MarTech...

Facebook’s launch this week of its Messenger platform and bot ecosystem did not, of course, invent the category. It builds on what...

There is one bright spot in Distil Network’s third annual report on bad bots, out this week: Human-generated internet traffic outnumbered...

As the MarTech Conference headed down the final stretch earlier this week, conference chair Scott Brinker moderated a panel called “A...

Travis Wright speaks about building a martech stack at MarTech. Travis Wright, Chief Marketing Technologist for CCP Global, had his work...

The Adobe Marketing Cloud logo, rendered as 3-D Adobe is unleashing today what it describes as the next-gen version of its Marketing...

Bit by bit, artificial intelligence is coming to marketing software, so that marketers can focus less on clicking through setups and more...

In order to get their many software tools to work together, marketers often have to act as orchestra conductors. This has led to the...

There’s been a lot of buzz about the rapidly expanding IT spending power of marketing departments, and specifically, chief marketing...

“Customer obsession” is one of the most popular buzz-phrases, denoting an approach that places customer satisfaction and a great customer...

Everywhere you look, there are signs that virtual reality is suiting up for marketers. But aside from the pending issues of cost and...