Omnichannel on the line: 4 steps to enhance the customer experience
If anything typifies the ambitions of modern marketers, it’s the “O” word — omnichannel. We give much lip service to this common goal of...
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What will “frictionless logins” mean for digital marketing?
They have definitive user profiles, even if their real-life identities are sometimes anonymized as they work their ways across the...
What marketers need to know about the rate of technology obsolescence
The rate at which an innovation loses its competitive advantage accelerates every year. This is what I call the “velocity of...
Adobe unveils Spark tool suite for small/medium businesses
Some projects created in Adobe Spark. Small and medium-sized businesses have more free ways to present their stories to customers, with...
It’s a mad, mad, MAdTech world
Technology is fundamentally reshaping the advertising and media landscapes; the fault lines between pure-play media and advertising are...
Software dev firm Clearcode launches security-minded DMP
Marketing tools are so commonly located in the public cloud these days that news stories often don’t even mention the fact. But...
Owning your martech stack means owning privacy, too
For those who thought privacy might recede as an issue with the new pact hammered out between the US and the EU, recent news from Europe...
Adobe launches rebranded Sign, now integrated with its Marketing Cloud
Today, the company rebranded as Sign its service formerly known as the Document Cloud eSign service and announced the integration with...
Content monetization platform Piano launches Composer for content personalization and paywalls
An illustration from Piano’s website Marketers who want to present customized experiences to segments of their website visitors — and...
How I use my marketing technology stack (SEO edition)
Marketing technology (martech) stacks are all the buzz right now, especially following the Stackie awards given out at the MarTech...
The week when digital marketing entered the bots era
Facebook’s launch this week of its Messenger platform and bot ecosystem did not, of course, invent the category. It builds on what...
New report: Almost all bad bots are highly sophisticated and hard to detect
There is one bright spot in Distil Network’s third annual report on bad bots, out this week: Human-generated internet traffic outnumbered...
MarTech Conference: Vendor roundtable on the future of martech
As the MarTech Conference headed down the final stretch earlier this week, conference chair Scott Brinker moderated a panel called “A...
MarTech Conference: Ultimate guide to building a martech stack
Travis Wright speaks about building a martech stack at MarTech. Travis Wright, Chief Marketing Technologist for CCP Global, had his work...
Adobe unveils its next-generation Marketing Cloud
The Adobe Marketing Cloud logo, rendered as 3-D Adobe is unleashing today what it describes as the next-gen version of its Marketing...
Startup YesPath launches AI-driven platform that automatically targets marketing content
Bit by bit, artificial intelligence is coming to marketing software, so that marketers can focus less on clicking through setups and more...
Usermind launches its platform as “glue between systems” that shows what works
In order to get their many software tools to work together, marketers often have to act as orchestra conductors. This has led to the...
CMOs flex IT purchasing muscle, but is that a good thing?
There’s been a lot of buzz about the rapidly expanding IT spending power of marketing departments, and specifically, chief marketing...
How “customer obsession” can focus your marketing tech selections
“Customer obsession” is one of the most popular buzz-phrases, denoting an approach that places customer satisfaction and a great customer...
What does VR-based marketing offer that other tech does not?
Everywhere you look, there are signs that virtual reality is suiting up for marketers. But aside from the pending issues of cost and...
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