Alexander Supertramp / Shutterstock.com With the explosion of technology in the digital space, customer expectations and website...

Nearly a decade into the marketing automation (MA) revolution, we’ve developed a crop of B2B marketing professionals who have built...

Picture it: Boston, 2017. You’re sitting in the crowded airport waiting for your flight, trying to kill some time before your flight to...

Marketing automation is on the rise. The reason? Marketing automation vendors are promising accelerated revenue and improved ROI (return...

I’ve said before that robots are the gatekeepers to your customers. And by “robots,” I really mean “software.” Consider this: Algorithms...

Marketers must be, by nature, adaptive. Our practice today looks much different from the way it did five years ago, and it will look even...

There is no doubt the search industry has evolved. Just one look at how search engine results pages are currently laid out shows how...

A still frame from a moving, generated landscape inside a browser using WASM If you think of the online world as browser experiences...

The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline...

Adobe is gathering its clouds and making more. This week, the company unpacked a truckload of announcements at the Adobe Summit digital...

Artificial intelligence has been making headlines over the last 12 months in domains like health care, finance, face recognition and...

You know that any report on bad bots is not going to be optimistic when it starts with a comparison to Pearl Harbor. In fact, the fourth...

First announced last fall, the Einstein AI layer has been in use by select Salesforce customers like Air France, US Bank and others....

Last December, Starbucks announced “My Starbucks Barista,” a virtual barista for its mobile app that enables customers to place orders...

Even if you don’t have one, you might have heard about Customer Data Platforms (CDPs). It’s a “marketer-managed system that creates a...

Artificial intelligence — once the rarefied domain of big-name, ambitious projects like Google’s self-driving car or IBM’s Watson — is...

In my last post, I expanded on the concept of the “Engagement Economy,” today’s world where everything and everyone is connected. This...

In this e-book, Indusa explores a better way to build martech. Martech companies are their own unique creatures. While they do need to...

From Audi’s “Drive Progress” campaign to Kia’s “Hero’s Journey” commercial, companies that can master emotional connections in a digital...

Account-based marketing (ABM) is a trending topic in B2B marketing, building in popularity over the past few years. In 2016, more than 70...