This week, personalization platform Blueshift is launching AI-powered customer journeys that move its targeting from user segments to...

Google CEO Sundar Pichai wrote in a blog post last year: The last 10 years have been about building a world that is mobile-first, turning...

If you look at what many vendors are saying these days, it’s all about customer experience. Adobe, Salesforce and Sprinklr, for instance,...

And for a while, this was true. But in bike racing, you hit a point where the competition is strong enough that just putting time in the...

I’ve been a fan and an avid collaborator with SiriusDecisions since around the time when Rich Eldh and John Neeson gave birth to the...

The logo for MetaMask If it catches on, the biggest effect on marketing from blockchain technology could be on identity — and on all the...

The One to One Future.” (If you haven’t, it’s a good read for any B2B marketer.) Written in the 1990s, the book painted a bright future —...

Marketers have a love/hate relationship with martech. On the one hand, marketing technology allows us to automate, optimize and measure...

When making a move to a new provider of cloud or email services, the number one consideration is to leave yourself enough time to...

mParticle provides a connection platform so that a brand can transmit its data directly to 150 or so marketing and analytical tools,...

I’m not a classically trained marketer, so I don’t really understand how branding works. Why do people sign up for a credit card because...

Recently, I spoke with a CMO in the retail sector who told me that about 50 percent of his customers buy once and then never buy again....

This week, Oracle is livening up its Clouds with chatbots and other kinds of intelligent apps. First, it is bringing chatbot creation,...

Artificial intelligence (AI) is more than a stylish trend. It goes beyond rules, providing the ability to understand content or language,...

Marketing platform Marketo is helping to advance the combination of marketing and sales tech this week with the announcement that it has...

Last year, testing service Optimizely said it was going beyond A/B as it launched Optimizely X, which it described as the “world’s first...

While IBM’s Watson supercomputing service is named after former IBM chairman and CEO Thomas Watson, the name also recalls another famous...

Sprinklr had “a coming-out party” this week. That’s the characterization by founder and CEO Ragy Thomas. He told me that the company,...

There’s a veritable cornucopia of advanced targeting solutions for B2B marketers this week, with new announcements from Demandbase, Get...

Whether you’re a CMO who’s trying to figure out how to make substantive progress in the marketplace (the kind you can point to and say,...