A billion reasons why loyalty marketers need customer identity
Depending upon what side of town I’m on, it’s 74 times the value of the home team, the Chicago White Sox, or 37 times the value of the...
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Will People-Based Marketing take over?
It wouldn’t be difficult to assume that People-Based Marketing (PBM) is taking over. Ad tech firm Sonobi, for instance, recently...
Rented media: When paid and owned media combine
What was once taken for granted as free access and unfettered distribution to brands’ audiences is now increasingly being charged for....
How marketers can finally bring the ‘personal’ to personalization
According to TechTarget, the marketing definition of personalization is “a means of meeting the customer’s needs more effectively and...
B2B applications of AI in marketing: Two use cases that matter
As I wrote recently in MarTechToday, most AI in marketing applications are focused on B2C use cases, many of which we’re very familiar...
Martech 2017: The four biggest trends so far this year
The biggest problem with year-end reviews is that, at least in marketing technology, a year can be a lifetime. So, to give you a head...
WeLens introduces software to manage group screenings of 360-degree video VR
VR is rapidly becoming a way for brands to directly demonstrate the user experience of their products, or to visualize the care with...
Imagining the possibilities of marketing and artificial intelligence
Consolidation is inevitable, no doubt, but I suggest that ad tech is evolving. Anyone who says that ad tech is dying is simply looking in...
Calling all B2B sellers and marketers: Business as usual is holding you back
But when it comes to the collaboration between sales and marketing — which often is effectively nonexistent — it’s amazing how many...
SugarCRM launches first product to help provide a ‘full view of customer’
SugarCRM is expanding beyond its base in customer relationship management with the release this week of the first in a line of...
Getting ahead of the marketing curve: 5 digital trends you must capitalize on now
We now live in a customer-first world. Consumers today have their choice of countless companies within nearly every conceivable niche,...
On the internet, advertisers want to know if you’re really a dog
In 1993, as the commercial internet was being born, one New Yorker cartoon in particular seemed to capture the essence of this new...
A deep dive into online-to-in-store attribution
according to eMarketer. Keep in mind that this figure only includes multichannel attribution for digital initiatives. Marketers are also...
4 reasons the Demand Unit Waterfall is perfect for ABM
Just last month, SiriusDecisions unveiled its new Demand Unit Waterfall, which provides an innovative framework for managing leads across...
Confessions of a marketing automation addict
marketing automation to drive business. The bright thrill of success bubbles over when various marketing technologies are stacked...
LivePerson offers first out-of-box integration with IBM’s Watson Virtual Agent
The first wave of bots is now entering a more sophisticated phase. One sign: the recent announcement that business messaging platform...
Everyone says they offer AI. Here’s how to assess those claims.
Artificial intelligence (AI) is everywhere these days. Platforms of all sizes are claiming some kind of AI, making it hard for the rest...
Salesforce’s ‘State of Marketing’ Report: Customer experience takes center stage
AI is booming and customer experience is the key. So says the Fourth Annual “State of Marketing” report from Salesforce. In April, the...
Here’s how ‘customer tech’ may rescue consumers and brands from GDPR
About a year from now, we could be watching the Ad Tech Apocalypse. That’s when the European Union’s GDPR (General Data Protection...
Pew Report: The Internet of Things could drive people away from connectivity
If the world’s rising interconnectivity was presented as a movie, an appropriate title might be: “The Attack of the Internet of Things.”...
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