Fahad HJul 19, 20173 min readA billion reasons why loyalty marketers need customer identityDepending upon what side of town I’m on, it’s 74 times the value of the home team, the Chicago White Sox, or 37 times the value of the...
Fahad HJul 14, 20171 min readWill People-Based Marketing take over?It wouldn’t be difficult to assume that People-Based Marketing (PBM) is taking over. Ad tech firm Sonobi, for instance, recently...
Fahad HJul 13, 20172 min readRented media: When paid and owned media combineWhat was once taken for granted as free access and unfettered distribution to brands’ audiences is now increasingly being charged for....
Fahad HJul 12, 20173 min readHow marketers can finally bring the ‘personal’ to personalizationAccording to TechTarget, the marketing definition of personalization is “a means of meeting the customer’s needs more effectively and...
Fahad HJul 11, 20172 min readB2B applications of AI in marketing: Two use cases that matterAs I wrote recently in MarTechToday, most AI in marketing applications are focused on B2C use cases, many of which we’re very familiar...
Fahad HJul 11, 20171 min readMartech 2017: The four biggest trends so far this yearThe biggest problem with year-end reviews is that, at least in marketing technology, a year can be a lifetime. So, to give you a head...
Fahad HJul 6, 20171 min readWeLens introduces software to manage group screenings of 360-degree video VRVR is rapidly becoming a way for brands to directly demonstrate the user experience of their products, or to visualize the care with...
Fahad HJul 3, 20172 min readImagining the possibilities of marketing and artificial intelligenceConsolidation is inevitable, no doubt, but I suggest that ad tech is evolving. Anyone who says that ad tech is dying is simply looking in...
Fahad HJun 29, 20172 min readCalling all B2B sellers and marketers: Business as usual is holding you backBut when it comes to the collaboration between sales and marketing — which often is effectively nonexistent — it’s amazing how many...
Fahad HJun 28, 20171 min readSugarCRM launches first product to help provide a ‘full view of customer’SugarCRM is expanding beyond its base in customer relationship management with the release this week of the first in a line of...
Fahad HJun 27, 20172 min readGetting ahead of the marketing curve: 5 digital trends you must capitalize on nowWe now live in a customer-first world. Consumers today have their choice of countless companies within nearly every conceivable niche,...
Fahad HJun 27, 20171 min readOn the internet, advertisers want to know if you’re really a dogIn 1993, as the commercial internet was being born, one New Yorker cartoon in particular seemed to capture the essence of this new...
Fahad HJun 23, 20172 min readA deep dive into online-to-in-store attributionaccording to eMarketer. Keep in mind that this figure only includes multichannel attribution for digital initiatives. Marketers are also...
Fahad HJun 22, 20172 min read4 reasons the Demand Unit Waterfall is perfect for ABMJust last month, SiriusDecisions unveiled its new Demand Unit Waterfall, which provides an innovative framework for managing leads across...
Fahad HJun 22, 20172 min readConfessions of a marketing automation addictmarketing automation to drive business. The bright thrill of success bubbles over when various marketing technologies are stacked...
Fahad HJun 22, 20171 min readLivePerson offers first out-of-box integration with IBM’s Watson Virtual AgentThe first wave of bots is now entering a more sophisticated phase. One sign: the recent announcement that business messaging platform...
Fahad HJun 21, 20171 min readEveryone says they offer AI. Here’s how to assess those claims.Artificial intelligence (AI) is everywhere these days. Platforms of all sizes are claiming some kind of AI, making it hard for the rest...
Fahad HJun 19, 20171 min readSalesforce’s ‘State of Marketing’ Report: Customer experience takes center stageAI is booming and customer experience is the key. So says the Fourth Annual “State of Marketing” report from Salesforce. In April, the...
Fahad HJun 15, 20171 min readHere’s how ‘customer tech’ may rescue consumers and brands from GDPRAbout a year from now, we could be watching the Ad Tech Apocalypse. That’s when the European Union’s GDPR (General Data Protection...
Fahad HJun 12, 20171 min readPew Report: The Internet of Things could drive people away from connectivityIf the world’s rising interconnectivity was presented as a movie, an appropriate title might be: “The Attack of the Internet of Things.”...
