Venzee launches the first middleware to optimize blockchain-bound data
Since 2014, Venzee has been making its living as a data transformation platform between manufacturers, vendors and e-commerce retailers....
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PullString drops text-based chat for voice conversations in its new platform
The base of Amazon Echo, the smart speaker home of voice agent Alexa In September of last year, PullString announced its Author platform...
Understanding the interplay of SEO and a 5-star reputation
Is your online reputation fully optimized? Online reviews are a fundamental part of local search. That’s because 97 percent of consumers...
MarTech Landscape: What’s a smart contract?
Suppose you had a contractual agreement that understood its own terms, could track whether the terms were fulfilled and could send the...
Google’s ‘Physical Web’ loses the Chrome browser
Getting a URL by scanning a QR code. Photo from BKON Connect. A browser-based Physical Web has evaporated. The Physical Web was a Google...
Forrester predicts 80% of companies will fail to comply with GDPR in 2018
Forrester has released a report outlining its 2018 predictions around the trends and technology that are most likely to impact businesses...
Here’s how international firm Bynder is gearing up for GDPR
Digital asset management firm Bynder is almost ready for GDPR Day. That’s May 25, when the European Union’s General Data Protection...
A CMO confession: The 5 marketing lies I’ve told myself
Apologies in advance for the cynicism — maybe I woke up on the wrong side of the bed this morning, or the traffic was more frustrating...
Delivering great customer experiences doesn’t happen overnight
If you find yourself nodding in agreement, the good news is, you’re in good company. About 90 percent of brands surveyed by Gartner have...
Adobe launches Launch, its next-gen tag management platform
Adobe is out this week with its next-generation tag management platform. Called Launch and built into the Adobe Cloud Platform, it is...
The cozy life of the mobile ad fraudster and how legit marketers can disrupt it
Year over year, this topic has become synchronous with the industry, and it’s now just another talking point alongside monthly budget,...
Startup Mobius Network launches ‘Stripe-like’ API for blockchain access
As blockchain technology settles into becoming the backbone of a new software ecosystem, startups are beginning to work out ways of tying...
The subtle ways advertisers target audiences — and why they shouldn’t
Targeting started in simpler forms. For example, an automaker aired a family-friendly car commercial during soap operas and a sports car...
youXtools launches a user testing platform with AI-powered visual analytics
From youXtools A startup called youXtools is out this week with a new online usability platform that employs AI to visually present...
Salesforce unveils ‘my’ versions of its AI-based platform tools
Salesforce is looking to make its platform more customizable with the announcements of new tools — each with a “my” prefix — in the...
Marketing AI: It’s time for trust and transparency
Marketers would love to move their effectiveness needle up to 60 or 70 percent, but that would require three times the people and three...
The Blockchain Economic Forum offers the technology’s tricks and treats
It’s perfectly appropriate that the opening day of the Blockchain Economic Forum was held at a New York City hotel on Halloween, since...
3 ABM themes to expect at Dreamforce 2017
This year’s Dreamforce, taking place November 6-9, has the chance to be the best one yet. Why? Well, for starters, Salesforce has really...
The ROI of recommendation engines for marketing
Getting to that point hasn’t been easy, and improving on its recommendation system is an ongoing process. Netflix has spent well over a...
Everything you need to know about the IAB ads.txt initiative
But, while receiving a not-as-advertised fashion item can make for a funny story, when your business relies on something you can only...
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