New York City-based Madison Logic tracks “intent signals” from corporate users — as well as technographics, cross-device IDs and...

Online Reputation Management (ORM) before you run into cases involving people who have been victimized by unscrupulous individuals. These...

In 2013, analyst David Raab described a new category of marketing data firms as Customer Data Platforms (CDPs). This week, his Customer...

DialogTech provides analytics on incoming calls so that marketers can find out things like the number of sales by phone generated by a...

It’s like when you stand against the waves at the beach. You’re prepared for the really big ones, and you can spot them a mile away. They...

For those of you still reeling from all the activity this year, I thought I’d take a few minutes to recap some of the biggest headlines...

I recently examined the challenges of B2B developer marketing. One area I touched on was the importance of really understanding...

When you have a rollercoaster year like 2017, it must be hard being Santa Claus. Who’s good, who’s bad. Who was good and is now bad, or...

With so much data being collected, stored and used, it was inevitable that breaches would be on the rise. The year 2017 saw more...

After so many years of teases, we might as well call it. In 2017, marketing and ad tech turned the corner toward becoming pseudo-human....

“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of death...

Janrain took another step this week to go beyond its origins as a provider of social sign-ons. The consumer identity management provider...

A new study from Forrester supports the idea that brands doing business in Europe are making a concerted effort to comply with the...

A possible screen if net neutrality is overturned. If there were a Mount Rushmore of internet pioneers, it would certainly contain the...

Despite its name, Swrve hasn’t swerved in its evolution from its origins as a marketing and engagement platform for apps. Instead, it’s...

The impact on digital marketing from the elimination of net neutrality will be “profound.” That’s according to Ryan Singel, a fellow at...

Pervasive computing will become the norm. After all, Gartner predicts there will be 20 billion connected things in existence by 2020, up...

The billboard, television or email campaigns of yesteryear have transformed into in-app messages, chatbots and social memes. These are...

But at the core of marketing are audiences, segments and people. And the better you know your audience, the better you can tailor your...

Account-Based Marketing (ABM) is a powerful way to target decision-makers inside your target accounts. However, your ability to reach the...