Madison Logic becomes bidirectional with marketing automation by integrating with Marketo
New York City-based Madison Logic tracks “intent signals” from corporate users — as well as technographics, cross-device IDs and...
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Increase of extortion-fueled reputation attacks points to a need for legal change
Online Reputation Management (ORM) before you run into cases involving people who have been victimized by unscrupulous individuals. These...
New report: Customer Data Platforms doubled over last year
In 2013, analyst David Raab described a new category of marketing data firms as Customer Data Platforms (CDPs). This week, his Customer...
DialogTech adds multichannel analytics with its purchase of dashboard provider Swydo
DialogTech provides analytics on incoming calls so that marketers can find out things like the number of sales by phone generated by a...
It’s not the trend that you need to watch for. It’s the trend inside the trend.
It’s like when you stand against the waves at the beach. You’re prepared for the really big ones, and you can spot them a mile away. They...
2017: The year in B2B marketing innovation
For those of you still reeling from all the activity this year, I thought I’d take a few minutes to recap some of the biggest headlines...
Getting to know your B2B tech buyer
I recently examined the challenges of B2B developer marketing. One area I touched on was the importance of really understanding...
Yo, Santa! Check out our ‘Naughty and Nice’ list for 2017
When you have a rollercoaster year like 2017, it must be hard being Santa Claus. Who’s good, who’s bad. Who was good and is now bad, or...
Equifax and beyond: How data breaches shaped 2017
With so much data being collected, stored and used, it was inevitable that breaches would be on the rise. The year 2017 saw more...
2017: The year in martech
After so many years of teases, we might as well call it. In 2017, marketing and ad tech turned the corner toward becoming pseudo-human....
AI marketing and the journey through the uncanny valley
“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of death...
Janrain launches Identity Groups for consumers
Janrain took another step this week to go beyond its origins as a provider of social sign-ons. The consumer identity management provider...
New report: Brands set budgets and expectations for GDPR compliance
A new study from Forrester supports the idea that brands doing business in Europe are making a concerted effort to comply with the...
Net pioneers tell FCC: ‘You don’t understand how the internet works’
A possible screen if net neutrality is overturned. If there were a Mount Rushmore of internet pioneers, it would certainly contain the...
Swrve adds support for OTT TV apps
Despite its name, Swrve hasn’t swerved in its evolution from its origins as a marketing and engagement platform for apps. Instead, it’s...
How the end of net neutrality could affect online marketing
The impact on digital marketing from the elimination of net neutrality will be “profound.” That’s according to Ryan Singel, a fellow at...
To marketers, the future looks like touch point whack-a-mole
Pervasive computing will become the norm. After all, Gartner predicts there will be 20 billion connected things in existence by 2020, up...
It’s time to get real about omnichannel marketing
The billboard, television or email campaigns of yesteryear have transformed into in-app messages, chatbots and social memes. These are...
Data fidelity matters, online and offline
But at the core of marketing are audiences, segments and people. And the better you know your audience, the better you can tailor your...
Call to B2B marketers: Job titles matter more than you think
Account-Based Marketing (ABM) is a powerful way to target decision-makers inside your target accounts. However, your ability to reach the...
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