The new year is here, which means many brands are looking for new ways to spice up their marketing strategy. That means considering...

Urban Airship announced today that it is boosting its mobile marketing platform by introducing a new level of machine learning that...

“Unless structure follows strategy, inefficiency results.” Alfred Chandler As marketing operations (MO) capabilities mature, it’s up to...

The growth of the Internet of Things (IoT) has meant that more and more customers are becoming hyperconnected across multiple devices...

As Pete Rojwongsuriya of Travelistly told Forbes, “Bots have been around for ages but the reason why it is trending now is that the...

Customer experience has become the name of the game for marketers. And digital experience platforms (DXPs) provide tools for providing a...

Artificial intelligence is one of the biggest buzzwords in society, and the business world is making widespread use of a practical...

If you’ve risked carpal tunnel syndrome to hand-write thank-you notes to your customers or wedding guests, here’s some news you can use....

A screen shot from a Crowd Machine video When marketers need an application, they ask the IT department or they hire a developer. If they...

Adobe announced this week a variety of new Experience Cloud features, including the introduction of commerce-based, accessible...

Besides spending some of the highest amounts on digital marketing, the companies in these verticals all sell multiple product lines to...

As I should hope we all know, no department can operate independently and effectively drive revenue, at least not in any sustainable way....

Consent “isn’t going to work” for programmatic or direct-sold advertising under the General Data Protection Regulation (GDPR). That’s the...

A new report from research firm Kaleido Insights proposes that two of hottest new technologies — The Internet of Things (IoT) and...

More than ever before, we’re seeing our clients’ sales teams looking to marketing as a key collaborator. And marketing is responding by...

voice-enabled. For marketers, delivering a great experience is not enough. They also must deliver results and differentiate themselves...

Did you know that 80 percent of users churn within three months of downloading an app? That’s because most apps are marketed to the...

Perhaps you’ve just recently gotten your head around new terms like “header bidding,” “machine learning” or “growth hacking.” Well, time...

For Consumer Data Platform BlueVenn, the upcoming General Data Protection Regulation (GDPR) means it has to think like a company that...

Now, this isn’t a kumbaya session on “sales-marketing alignment” or a lecture on “breaking silos.” It’s a reality check for those of us...