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Why did SAP buy Qualtrics?
On Sunday, SAP again redefined the capabilities of its marketing platform, announcing the acquisition of survey and research firm...
Another survey shows brand trust affects purchase decisions
If marketers think brand trust is just a nice-to-have, a new SurveyMonkey survey shows it’s a must-have. “Businesses that fail to...
National Cinemedia offers first in-theater AR game for a movie
Screenshot of the AR game on a smartphone. Last month, cinema ad network National Cinemedia launched a Halloween-themed short augmented...
Vote.org tries static billboards, print ads in college papers and SMS to reach the unreachable
How do you reach a demographic that doesn’t watch cable TV, blocks online ads and isn’t too keen on email, for a product that has a hard...
Marketers must capitalize on the new wave of email innovation
Adobe/Marketo, Salesforce/Rebel and Twilio/SendGrid – is exciting because it means email-led innovation is entering a new era. It’s proof...
Quick guidelines for getting users info they need in chatbots
Image from Reve Marketing It’s best to think of a text-based chatbot as an “automated customer service rep.” That’s the advice from Kaye...
Is there a place for CRMs in a CDP world?
In the early 1990s, database-focused marketing transformed into what we now know as customer relationship management (CRM). Over the...
Oracle launches a ‘CDP-plus’ for its clouds
Marketers using Oracle will now be able to get a more unified view of their customers, with the launch of what an Oracle executive calls...
Fizziology employs Watson linguistic analysis to match endorsing athletes’ personalities with brands
If you’re looking for a soulmate, personality matching via a dating site is one way to better the odds of compatibility. And, if you’re a...
Autopilot debuts real-time collaborative customer journey map
A screenshot of Autopilot’s new Annotate and Collaborate feature. Since customers’ choices are the key dynamic in modern marketing, the...
Braze launches an app ecosystem with more than 45 integrations
Braze (formerly known as Appboy) has been broadening its scope since it was founded in 2011. It began as a mobile marketing and customer...
Facebook purges 800 political spam Pages, accounts from its platform
announced Thursday that it had removed 559 Pages and 251 accounts from its platform for creating inauthentic activity motivated by...
Nielsen Catalina now targets ads using purchase data on Connected TV and OTT
From the NCS web site A joint effort between audience measurement firm Nielsen and loyalty card/coupon data firm Catalina, Nielsen...
An AR Halloween pre-show invades movie theaters
Now in movie theaters in the US and Canada: an augmented reality (AR) Halloween-inspired experience before the feature film. Called the...
LivePerson boosts its automated conversational capabilities with Conversable acquisition
A LivePerson interaction between bot, live agent and customer. (Click to enlarge.) The acquisition last week of Conversable by LivePerson...
Entrepreneur Alistair Croll wraps MarTech East 2018 by imploring marketers to be ‘just evil enough’
Alistair Croll speaking at MarTech Conference East 2018. The 2018 MarTech East conference in Boston ended Wednesday with a keynote...
Announced at MarTech East: Watson Assistant for Marketing availability, CaliberMind’s B2B analytics
Here are highlights of announcements made at this year’s MarTech East conference in Boston: Watson Assistant for Marketing Availability....
Message to marketers: Mind the customer before the tech
Akamai CMO Monique Bonner at the MarTech East conference “The Universe is made of stories,” the poet Muriel Rukeyser once proclaimed,...
Adobe makes its venerable PDF more collaborative
If you can remember back to the time in the last century before Adobe launched its PDF, software-constructed documents were fickle things...
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