How marketers can counter chatbot backlash
Eighty percent of CMOs are using chatbots or expect to do so within two years, according to a recent Oracle survey (free, registration...
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Cision buys Falcon.io, adding social management features to its earned media stack
A screen from Falcon.io Communications firm Cision announced Thursday it is buying social media management platform Falcon.io. For...
Alexa’s stellar holiday season bodes well for smart speakers, connected technology
Amazon customers used Alexa — and ordered voice-enabled devices — more than ever before this holiday season, signaling that the age of...
IBM points to Director of Marketing Data as ‘hottest new role’
Artificial intelligence, which became a mainstay for many marketing tools in 2018, isn’t just a power booster. It can change the nature...
Jivox adds visual journey maps, site content to its resume
On Wednesday, personalized digital ad platform Jivox launched two tools to help drive customer journeys with customized ads and use that...
HubSpot: We’re now focusing on being a platform vendor
From the HubSpot web site HubSpot is moving its focus from product suite to platform. That was the word from CEO Brian Halligan, in a...
LivePerson’s Maven bot platform puts conversational AI in customer agents’ hands
A screenshot from LivePerson’s Maven bot platform. Conversational commerce provider LivePerson is out with a new platform that counts on...
Marketo announces new entry-level certification for marketers
Marketo’s logo Marketing automation platform Marketo, now owned by Adobe, is out with a new credential: Marketo Certified Associate. What...
The best way to understand omnichannel is to work backward
Imagine trying to drive around the U.S. with no directions, no GPS and no street signs. How frustrating would that be? America’s 2.7...
Wanted: Nominations for this year’s ‘Naughty & Nice’ list
Perhaps you’ve felt like cheering or booing someone in marketing, ads or search over the last 12 months. If so, now’s your chance to...
For many marketers, platform integration is a ‘must have’ for new tools
Marketers have many criteria for software tool selection, and the marketers of those tools have many angles to pitch. But one factor...
Forrester decides to buy SiriusDecisions
One version of the Sirius Demand Waterfall Research firm Forrester announced today that it will buy B2B research and advisory firm...
Foldable screens: No big deal for marketers or potential game changer?
Recently, Google announced that its Android OS will natively support foldable screens on smartphones. Coupled with Samsung’s promise of a...
Virgin Holidays powers travel recommendations with social posts
Virgin Holidays, which provides packaged travel tours in the UK market, has launched a new online Trending Travel Guide of hot spots in...
The new world of marketing
Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM...
Janrain launches its new Identity Central solution
Janrain’s depiction of a client company’s calls to its cloud platform, over the OIDC (OpenID Connect 1.0) protocol. Identity management...
Black Friday/Cyber Monday deals for marketers: Software, supplies and more
Your consumer side may relish the post-Thanksgiving specials, but the marketer in you might be missing out. But cheer up! Here are some...
No Credit: How advertisers miss 18% of conversions
Marketers have always known their total sales, but they’ve also always struggled to know what led to the sales. Which sales can be...
Walmart launches interactive ‘Toy Lab’ to engage kids, showcase toys this holiday
Walmart is making it even easier for kids to discover the toys they want this holiday season. The retail giant has launched an...
Expedia-owned vacation sites HomeAway, VRBO now provide unified virtual tours
As soon as spatial imagery became available, marketers envisioned using it for the travel industry. Feel yourself in that vacation spot,...
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