Eighty percent of CMOs are using chatbots or expect to do so within two years, according to a recent Oracle survey (free, registration...

A screen from Falcon.io Communications firm Cision announced Thursday it is buying social media management platform Falcon.io. For...

Amazon customers used Alexa — and ordered voice-enabled devices — more than ever before this holiday season, signaling that the age of...

Artificial intelligence, which became a mainstay for many marketing tools in 2018, isn’t just a power booster. It can change the nature...

On Wednesday, personalized digital ad platform Jivox launched two tools to help drive customer journeys with customized ads and use that...

From the HubSpot web site HubSpot is moving its focus from product suite to platform. That was the word from CEO Brian Halligan, in a...

A screenshot from LivePerson’s Maven bot platform. Conversational commerce provider LivePerson is out with a new platform that counts on...

Marketo’s logo Marketing automation platform Marketo, now owned by Adobe, is out with a new credential: Marketo Certified Associate. What...

Imagine trying to drive around the U.S. with no directions, no GPS and no street signs. How frustrating would that be? America’s 2.7...

Perhaps you’ve felt like cheering or booing someone in marketing, ads or search over the last 12 months. If so, now’s your chance to...

Marketers have many criteria for software tool selection, and the marketers of those tools have many angles to pitch. But one factor...

One version of the Sirius Demand Waterfall Research firm Forrester announced today that it will buy B2B research and advisory firm...

Recently, Google announced that its Android OS will natively support foldable screens on smartphones. Coupled with Samsung’s promise of a...

Virgin Holidays, which provides packaged travel tours in the UK market, has launched a new online Trending Travel Guide of hot spots in...

Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM...

Janrain’s depiction of a client company’s calls to its cloud platform, over the OIDC (OpenID Connect 1.0) protocol. Identity management...

Your consumer side may relish the post-Thanksgiving specials, but the marketer in you might be missing out. But cheer up! Here are some...

Marketers have always known their total sales, but they’ve also always struggled to know what led to the sales. Which sales can be...

Walmart is making it even easier for kids to discover the toys they want this holiday season. The retail giant has launched an...

As soon as spatial imagery became available, marketers envisioned using it for the travel industry. Feel yourself in that vacation spot,...