Demandbase makes its living by identifying if a visitor to a client’s website is from a targeted account, and if so, showing them...

The Adobe Marketing Cloud logo, rendered as 3-D Microsoft has its Dynamics customer relationship management (CRM) system, but no tools...

As the automated, intelligent conversation settles into its role as a major marketing channel, a variety of chatbot authoring platforms...

Oracle is beefing up its Marketing Cloud, with announcements of an updated interface for coordinating multichannel campaigns and a new...

Last week, Einstein went to work for Salesforce. The company enlisted the name of the smartest person ever to brand its new platform-wide...

From the Forrester report: Tools to create branded conversations in messaging apps Like shopkeepers in previous centuries who talked to...

Marketing Automation is a clear need. How do you identify the solution that’s right for your organization? Download this checklist from...

The movie poster for “Morgan” IBM’s Watson cognitive computing system is learning all about human personality and emotions. In...

Most retailer apps have fallen flat with consumers, and adoption and retention are generally poor. Indeed, Walmart is the only...

Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents. So says...

One of my favorite stops when I come to our company’s headquarters is a restaurant in Scottsdale, Arizona, called “Cold Beers &...

You may know Optimizely as the A/B testing company for Web and mobile. But today, the San Francisco-based firm is unveiling a new version...

Adobe is today evolving its Target solution — part of its Marketing Cloud — away from the testing of discrete A/B variables and toward...

Marketing platform Marketo is jumping into Account-Based Marketing (ABM) with both feet today, unveiling what it says is the most...

BlueJeans for Facebook Live Video communications provider BlueJeans Network is out with a service that it says is the first to turn...

The Pokémon Go craze is a boon for digital marketers, right? Maybe yes, maybe no. That is, a recent survey indicates that the game is...

While it may seem obvious that marketing technology makes companies more efficient, making the wrong choices, especially in favor of...

Kontakt Gateway, with Location Engine software New products from a Kracow, Poland-based international company give a glimpse of where...

The Ocean campaign Two new and separate advertising projects are based around the idea that “you are what you drive.” The new efforts —...

Content in a curated hashtag site. Mobile users spend little time viewing web content on their mobile browsers, preferring to read most...