Real-Time Interaction Management (RTIM) systems are designed to deliver users the best offer or next action, based on the current context...

AR hamburger, from Kabaq To some marketers, augmented reality may seem like a solution looking for a problem. But a New York City-based...

From the Altimeter report CMOs need to become more involved in their company’s overall digital transformation, because they’re the ones...

Adobe Target A/B testing screen. Adobe Target, a marketing tool used to perform A/B and multivariate testing to optimize digital...

A screenshot from Pullstring’s Converse software. Siri could be getting a boost, following Friday’s report that Apple has acquired voice...

From Optimizely: An idea collaboration screen in Slack. Optimizely users can now share ideas and check the status of experiments through...

IBM’s Watson, a celebrity among AI systems following his champion-winning stint on the TV show Jeopardy!, is now coming to a cloud near...

Advertisers’ anticipation of 5G, per the Verizon Media survey As 5G begins its rollout this year across the U.S., 85 percent of consumers...

Since Facebook and Instagram play a vital role in many brands’ marketing strategies, how could the company’s use of blockchain-based...

Over half of consumers — 58 percent — have responded to a missed phone call from a business with a SMS/MMS text message — but those...

The coming of next-gen 5G wireless transmission will be a big deal for marketers. That’s the view of Alex Hertel, CEO of experiential...

Over the past few years, one of the major stories of CES has been the rise of intelligent virtual assistants to power consumer products...

The modern marketer’s job is not just about selling a product, like moving a new car off a dealer’s lot. Increasingly, it’s about selling...

From the Waterstone study A new survey should make marketers reassess the future of cable TV versus over-the-top (OTT) TV like Netflix...

The measurement “90 percent” seems to come up a lot in my writings. One reason is obvious: For all the sturm and drang surrounding...

As customer data platforms (CDPs) add more capabilities beyond storing a brand’s golden master of customer info, Optimove has added what...

A conversational flow for a TriNova customer on Facebook Messenger. (Click to expand) Marketers are employing chatbots for many uses, but...

For agencies, tech companies have always posed a unique challenge. Besides educating audiences about complicated technology-related...

Multichannel notifications provider Urban Airship has purchased Accengage, a company that offers parallel services (and mobile CRM) in...

For those of us who aren’t salespeople or marketers, account-based marketing (ABM) may seem like something that should have been part of...