4 vendors land as leaders in Forrester’s Real-Time Interaction Management report
Real-Time Interaction Management (RTIM) systems are designed to deliver users the best offer or next action, based on the current context...
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How AR is whetting restaurant patrons’ appetites
AR hamburger, from Kabaq To some marketers, augmented reality may seem like a solution looking for a problem. But a New York City-based...
Why marketers need to help manage digital transformations
From the Altimeter report CMOs need to become more involved in their company’s overall digital transformation, because they’re the ones...
Adobe Target testing tool gets improved personalization capabilities, reports
Adobe Target A/B testing screen. Adobe Target, a marketing tool used to perform A/B and multivariate testing to optimize digital...
Report: Apple buys voice tech platform PullString
A screenshot from Pullstring’s Converse software. Siri could be getting a boost, following Friday’s report that Apple has acquired voice...
Optimizely lets marketers create ideas and access experiment data through new Slack integration
From Optimizely: An idea collaboration screen in Slack. Optimizely users can now share ideas and check the status of experiments through...
Marketers can now employ Watson in any cloud or location
IBM’s Watson, a celebrity among AI systems following his champion-winning stint on the TV show Jeopardy!, is now coming to a cloud near...
Verizon Media survey on 5G: Consumers expect better AR and video
Advertisers’ anticipation of 5G, per the Verizon Media survey As 5G begins its rollout this year across the U.S., 85 percent of consumers...
How could Facebook’s use of blockchain affect marketing and advertising?
Since Facebook and Instagram play a vital role in many brands’ marketing strategies, how could the company’s use of blockchain-based...
New survey: Consumers are texting to businesses that aren’t set up to respond
Over half of consumers — 58 percent — have responded to a missed phone call from a business with a SMS/MMS text message — but those...
What impact will 5G have on marketing and advertising?
The coming of next-gen 5G wireless transmission will be a big deal for marketers. That’s the view of Alex Hertel, CEO of experiential...
Here’s why marketers should care about Microsoft’s Cortana
Over the past few years, one of the major stories of CES has been the rise of intelligent virtual assistants to power consumer products...
Why subscription and consumption services need a different kind of marketing
The modern marketer’s job is not just about selling a product, like moving a new car off a dealer’s lot. Increasingly, it’s about selling...
New survey finds cable cord-cutting is popular across the US
From the Waterstone study A new survey should make marketers reassess the future of cable TV versus over-the-top (OTT) TV like Netflix...
The digital natives are restless
The measurement “90 percent” seems to come up a lot in my writings. One reason is obvious: For all the sturm and drang surrounding...
CDP Optimove adds ability to test campaign strategies
As customer data platforms (CDPs) add more capabilities beyond storing a brand’s golden master of customer info, Optimove has added what...
How one marketer uses a chatbot to retain customers
A conversational flow for a TriNova customer on Facebook Messenger. (Click to expand) Marketers are employing chatbots for many uses, but...
What working with tech brands taught me about the future of agencies
For agencies, tech companies have always posed a unique challenge. Besides educating audiences about complicated technology-related...
Urban Airship buys EU counterpart Accengage to extend reach further into Europe
Multichannel notifications provider Urban Airship has purchased Accengage, a company that offers parallel services (and mobile CRM) in...
The coming battle between ABM and marketing automation tools
For those of us who aren’t salespeople or marketers, account-based marketing (ABM) may seem like something that should have been part of...
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