There are 5,000 different technologies in the Martech Landscape. And those are divided into over 50 different categories. It’s a lot to...

The 2017 MarTech conference in San Francisco is over, and it’s safe to divulge the event’s WiFi password: martech5000. Despite the...

Controversies involving YouTube are nothing new, but when well-known brands, including Walmart and PepsiCo, start boycotting the...

Almost every day, it seems like a new marketing software or services vendor pops up positioning itself as “The ABM Company.” But riddle...

B2B marketers think of marketing technology (martech) as a necessary evil. Understandable. Most marketers got into the profession because...

No sane person would try to manage a project without the help of dedicated software. But with so many options and so little time, how do...

I’m really looking forward to his presentation — sage observations on a wild marketing industry, roiled by the crazy pace of...

Congratulations! You made it through the early days of your attribution program. You implemented the four steps to ROI-positive marketing...

Marketers want to innovate. They want automation and personalization because the ROI can be huge. For many companies, this desire leads...

In January, marketing operations platform Aprimo began to rebuild itself, announcing its first major platform update since it split from...

Think about the dozens of channels that you have to manage for any given marketing campaign. Web, email, in-product messaging, social,...

It’s February, 2017. Do you know where your GDPR plans are? On May 25 of next year, the General Data Protection Regulation goes into...

Over the past four years, the role of chief marketing officers has changed. Once, CMOs led small silos that focused on growing business...

As we’re all experiencing, the division between Marketing and IT has been rapidly shrinking over the past couple of years. Today,...

Brands usually have many different marketing efforts going at once — but which ones help make money? This week, marketers get another...

In 2010, data warehouse/analytics provider Teradata bought marketing software company Aprimo, to help jumpstart its integrated marketing...

Of course, like all agile marketers, we believe in improving with each iteration. So we’ve tweaked and expanded the competition this...

Here we go again. New year. New budget. New targets. Budgets get squeezed while targets soar, forcing marketers to adjust their mindset,...

“The customer is in charge.” “Everything revolves around your customer.” These are not just clichés. They are principles that are core to...

At least, that is the hope. Based on the institutional knowledge I’ve gathered over the past year, from my own practice of marketing and...