2016 edition of his Marketing Technology Landscape Supergraphic. They had every right to: The list of marketing technology companies...

Image Credit: EvrenKalinbacak / Shutterstock.com Welcome to part 3 of “A Nine Part Practical Guide to Martech Enablement.” This guide is...

Welcome to Part 2 of: “A Nine-Part Practical Guide to Martech Enablement.” This guide is focused on outlining a process to building a...

David Edelman is the first CMO for all of Aetna because of the second wave of digital transformation. He was recruited “as an agent of...

With buzzwords like AI and machine learning being thrown around more than a football at training camp, it’s important for marketers to...

When Rishi Dave joined Dun & Bradstreet (D&B) as chief marketing officer more than three years ago, the company — whose origins stretch...

Welcome to Part 1 of this series: “A Nine-Part Practical Guide to Martech Enablement.” This series will outline a process to building a...

Cynthia Gumbert has been managing marketing technology before the martech industry was even a thing. Beginning her career as a field...

I love watching my son master a LEGO set. Logic is the key ingredient in putting a set together, especially the super complex models that...

As the martech landscape continues to evolve at a breakneck speed, finding the right marketing technology talent could arguably be the...

As a New York Giants fan, I can’t wait for the NFL season to start in September. There’s something amazing about watching a quarterback...

Marketing is arguably the profession going through the biggest transformation, with the most potential to boost a company’s revenue...

People-based marketing is grounded in the ability to really know the person to whom you are marketing. It’s not a new concept. From its...

Most companies — even ones that have thoroughly gone digital — are “organized like the Roman Army.” So says Olivier Padiou, COO of global...

But when it comes to the collaboration between sales and marketing — which often is effectively nonexistent — it’s amazing how many...

Last month, I wrote about the potential unifying power of SiriusDecisions’ Demand Unit Waterfall as a strategic concept — bringing all...

5,000 martech companies — but how many “new” businesses are simply pre-existing companies pivoting their position to become a “martech...

But digital marketing is so much more. Everyone on your team needs to be a data analyst. Your blog manager needs to understand Google...

The Marketing Technology Landscape has now reached nearly 5,000 vendors, with options to suit a wide range of marketer needs. Depending...

A powerhouse panel of marketing technology investors came together at the 2017 San Francisco MarTech Conference to discuss and debate the...