Fahad HNov 29, 20171 min readGDPR enforcement may be driven by fears of liabilityAs GDPR Day (May 25, 2018) approaches, the experience of at least one complying marketing firm illuminates two major but hidden factors —...
Fahad HNov 28, 20171 min read5 B2B marketing non-predictions for 2018I also have some thoughts about what’s coming in the new year. But I thought I’d change things up a bit and share what’s not going to...
Fahad HNov 15, 20171 min read5 marketing technology trends CMOs need to master for 2018AI, machine learning and voice search. Privacy concerns over tracking and data collection have given way to demands for greater...
Fahad HNov 2, 20171 min readLessons from the front lines: How Dun & Bradstreet’s CMO cultivated an account-based apprDun & Bradstreet CMO Rishi Dave has developed a unique perspective as both a practitioner of account-based marketing (ABM) strategies and...
Fahad HOct 20, 20171 min readClosing the marketing skills gap: 3 talent acquisition strategies, Part 3Imagine my surprise when Brown began to talk about careers in marketing operations, and he looked the class straight in the eye and said,...
Fahad HOct 19, 20171 min readBetter insights provide real inroads for breakthrough ROIBetter data helps marketing and sales navigate, too. And with insights from the right sources, your teams can create the inroads you need...
Fahad HOct 6, 20171 min readThe world of martech stacks from a B2C brand, B2B company & agency perspectiveThe ever-growing landscape of marketing technology, and the buildup of new channels, is resulting in an astronomical consumption of...
Fahad HOct 5, 20171 min readMartech enablement series: Part 9 — Bringing it all together!Part 1: What is martech enablement? Part 2: The race team analogy Part 3: The team members Part 4: Building the team Part 5: The team...
Fahad HSep 26, 20171 min readMartech enablement series: Part 8 — Executing martech enablementPart 1: What is martech enablement? Part 2: The race team analogy Part 3: The team members Part 4: Building the team Part 5: The team...
Fahad HSep 25, 20171 min readMarketing technology can’t fix a flawed process, says VisionEdge Marketing’s President“I started my career on the geeky side of marketing, around data and analytics — before we began talking about data and analytics the way...
Fahad HSep 22, 20173 min readRise of the strategic marketing operations leader: Part 1Marketing operations (MO) leaders are evolving from “button-pushers” to vision creators and doers of how to operationalize ROI and...
Fahad HSep 20, 20172 min readMarketing technology needs its own department & budget to be effective, says LogMeIn’s he“The topic of conversation came up about where my role and where the team should live — should it live within our IT organization, or...
Fahad HSep 19, 20174 min readMartech enablement series: Part 7 — Insights, intelligence and integrationPart 1: What is Martech Enablement? Part 2: The Race Team Analogy Part 3: The Team Members Part 4: Building the Team Part 5: The Team...
Fahad HSep 14, 20175 min readMartech enablement series: Part 6 — Building the carPart 1: What is Martech Enablement? Part 2: The Race Team Analogy Part 3: The Team Members Part 4: Building the Team Part 5: The Team...
Fahad HSep 12, 20171 min readCompanies must pay more attention to how they manage their martech stacks, says Allocadia’s maAccording to Melnick, he has been managing the business of marketing for the majority of his career — working with everyone from...
Fahad HSep 7, 20171 min readHow Dr. Martens’ VP of digital & e-commerce is using martech to create ‘super-audie“I believe our learnings support industry findings — that delivering the right, tailored message, to the right group of people, at the...
Fahad HSep 5, 20172 min readCabinetM CEO says companies do not have a handle on their marketing technology stacksIn 2014, after watching a number of companies with access to great technology still struggle to align their martech stacks with their...
Fahad HSep 1, 20172 min readEarth Networks CMO says martech delivers a lasting first impression within the prospect experienceEarth Networks CMO Anuj Agrawal has more than a decade leading marketing strategy for B2B data and organizations focused on SaaS...
Fahad HAug 30, 20172 min readHow to rebuild a martech stack: Entuity marketing VP on lessons learned during yearlong auditAs Entuity’s vice president of global marketing, Laurie Klausner manages all marketing technology for the network analytics software...
Fahad HAug 29, 20172 min readMartech enablement series: Part 4 — Building the teamImage credit: Abdul Razak Latif / Shutterstock.com Welcome to Part 4 of “A Nine Part Practical Guide to Martech Enablement.” This is a...
