Fahad HApr 3, 20181 min read#LookUp: The most important view for high-impact B2B marketers (with inspiration from Stephen HawkinPhysicist, cosmologist and author Stephen Hawking died last month. There are so many lessons we can take from his legendary life and...
Fahad HMar 21, 20181 min readAprimo adds collaborative idea creation to its suite of marketing planning toolsAprimo was spun off from data warehouse/analytics provider Teradata in 2015, focusing on providing marketing management tools for...
Fahad HMar 20, 20181 min readWhat does artificial intelligence mean for marketing agencies?While the creative process itself is unlikely to be wholly automated by machines, many agencies are aware that some elements of their...
Fahad HMar 5, 20181 min readSolix survey supplies more evidence of GDPR unreadinessAnother day, and another survey showing organizational uncertainty about preparation for the General Data Protection Regulation (GDPR),...
Fahad HMar 2, 20181 min readThe pros and cons of marketing operations as a corporate vs. field functionMarketing operations (MO) as a capability has exploded onto the scene because of fast-changing technology, the need for a more...
Fahad HFeb 20, 20181 min readBelgian court to fine Facebook up to $125 million if it doesn’t comply with latest privacy rulordered Facebook to stop tracking people without their consent and to delete all the data on non-Facebook users that it said was...
Fahad HFeb 19, 20181 min readForrester report: About a third of companies say they’re ready for GDPR but may not beWith the launch of the General Data Protection Regulation (GDPR) only about a hundred days away, a key question is how many companies are...
Fahad HFeb 13, 20181 min readHow customer lifetime value analysis is transforming partner marketingA few years ago, direct response marketers primarily focused on cost-per-acquisition (CPA) metrics — how much it cost to drive a sale. In...
Fahad HFeb 8, 20181 min readThere is no ‘I’ in successful ABMIt reminded me a lot of what we see in the account-based marketing (ABM) practice at our company. Within leading practitioner groups,...
Fahad HJan 30, 20181 min readCisco study: Data privacy issues can delay salesData privacy issues are not just a problem for compliance with the upcoming General Data Protection Regulation (GDPR). Concerns about...
Fahad HJan 29, 20181 min readHelpshift adds a GDPR compliance toolCompliance with the upcoming General Data Protection Regulation (GDPR) by a brand and its vendors is going to be a dance of expectations....
Fahad HJan 25, 20181 min readMarketing operations 2.0: Defining the new organizational structure“Unless structure follows strategy, inefficiency results.” Alfred Chandler As marketing operations (MO) capabilities mature, it’s up to...
Fahad HJan 20, 20181 min readAligning with sales: Stop saying and start doing in 2018But sales and marketing alignment goes far beyond mere eavesdropping. Our sales and marketing teams work hard to make sure they’re...
Fahad HJan 19, 20181 min readForrester report offers some tips for buyers of business techWith spending on business technology expected to remain healthy this year, a recent report from research firm Forrester has some advice...
Fahad HJan 11, 20181 min readWhat are you putting on the front burner? B2B marketing predictions and recommendations for 2018More than ever before, we’re seeing our clients’ sales teams looking to marketing as a key collaborator. And marketing is responding by...
Fahad HDec 29, 20171 min readThree things marketers must do to better serve customers in 2018The year 2018 will be the watershed year when savvy marketers move to expand their roles to encompass every aspect of the customer...
Fahad HDec 18, 20171 min readThe 2018 ad tech predictions you didn’t expect to seeWell, I’m not that guy and these aren’t those predictions. While I’m confident that digital ad tech and martech are here to stay, I can’t...
Fahad HDec 12, 20171 min readCMOs should be measured by their results, not their spendheadline on their latest CMO budget research report. Kudos to Gartner for continuing to track the growth of CMO technology spend and to...
Fahad HDec 4, 20171 min readWhat digital transformation means for brandsA wide mix of digital technologies has now become integral to most business functions, with software taking over even human-based roles...
Fahad HNov 29, 20171 min readThe CMO’s guide to AI’s marketing impact for 2018It’s entirely possible that we’ll see this same volume of AI tech with applications in marketing in the near future as well, but many...
