With 600 vendors, sales tech landscape is 1/10 the size of martech — and still overwhelming
Source: Nancy Nardin, Smart Selling Tools, Inc. “Only 35 percent of a sales rep’s time is spent selling,” says Nancy Nardin, founder and...
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Agile methodology is becoming a must for marketing teams
Pamela Della Motta, director of product, marketing technology for the New York Times talks about how Agile methodology helped teams...
The future is now: How AI, blockchain may solve some of the industry’s biggest challenges
Some of the most seasoned professionals in the space told us just that during Wednesday’s keynote at this year’s MarTech Conference East...
Customer data platforms ‘not a silver bullet,’ says CDP Institute founder
David Raab, founder of the vendor-neutral CDP Institute, shared his insights into what CDPs (customer data platforms) can and can’t do,...
Building your martech stack: Try design thinking to identify the right solutions
“Getting the right technology isn’t sufficient for digital success, but it is necessary to get the right fit,” Byrne, the founder of...
Here’s why The New York Times broke down its martech and engineering silos
MarTech®Conference in Boston this October, a theme emerges: collaboration and integration. As martech’s expansion reaches critical mass,...
Working with an AI vendor: How marketers can take the leap
But what must marketers know before taking the leap? “I think the terms [like AI and machine learning] are used super loosely and that...
Ogilvy’s Michael Tidmarsh: Creative agency models are changing to accommodate growing use of t
But how have agencies changed as a result of technology? In an interview this week, Michael Tidmarsh, chief technical officer for Ogilvy...
Martech continues its explosive growth, but are we facing an overload?
Spoiler alert: There are a lot. Note that though it’s called the Martech 5000, it actually comprises 6,829 companies. Innovation and...
Aetna’s Shiva Mirhosseini: Metrics, customer-first thinking, can bridge the sales and marketing divi
As the number of martech companies putting out their shingles hits critical mass, many organizations are taking a look at how they can...
Salesforce promotes COO Keith Block to co-chief executive
Salesforce is a customer relationship management (CRM) platform with a suite of cloud-based applications to manage sales, marketing and...
New report: Consent management platforms are purchased less often than other privacy tools
With the massive new requirements for user consent in the General Data Privacy Regulation (GDPR) and the new California privacy law,...
Rent, buy or train? How to accelerate strategic marketing operations
What makes this so challenging is finding the right people with the right skill sets to build a strategic MO function. In this column,...
Is your customer the unifying thread? How to do martech right
In 2011, I worked with a large tech firm on their martech stack. This was years before marketing operations (MO) was cool or the term...
Microsoft acquires Semantic Machines, signaling a deeper move into ‘conversational AI’
announced the news on Monday. Microsoft says that the Berkeley-based technology company has created a “revolutionary” new approach to...
Becoming customer-centric: A tale of a NextGen MO organization
In last month’s article, I introduced an updated marketing operations (MO) maturity model defining the five stages of maturity: Unaware,...
Managing martech relationships: Partnerships and agility in marketing
martech space explode in size, from just 150 solutions in 2011 to more than 6,800 as of this year. In this next phase of martech’s...
Forrester’s first report on media tech/services spending shows customer experience and AI are drivin
As Scott Brinker’s recently unveiled Marketing Technology Landscape shows, the number of vendors in this space is still booming. That...
How the C-suite benefits from a strategic marketing operations function
The charter for a regular marketing operations group is to improve the efficiency and effectiveness of marketing in people, processes,...
How Salesforce and Demandbase are handling GDPR for B2B
To get a sense of how B2B-oriented companies are responding to the upcoming General Data Protection Regulation (GDPR), we checked in with...
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