Fahad HOct 4, 20183 min readWith 600 vendors, sales tech landscape is 1/10 the size of martech — and still overwhelmingSource: Nancy Nardin, Smart Selling Tools, Inc. “Only 35 percent of a sales rep’s time is spent selling,” says Nancy Nardin, founder and...
Fahad HOct 4, 20182 min readAgile methodology is becoming a must for marketing teamsPamela Della Motta, director of product, marketing technology for the New York Times talks about how Agile methodology helped teams...
Fahad HOct 4, 20183 min readThe future is now: How AI, blockchain may solve some of the industry’s biggest challengesSome of the most seasoned professionals in the space told us just that during Wednesday’s keynote at this year’s MarTech Conference East...
Fahad HOct 3, 20182 min readCustomer data platforms ‘not a silver bullet,’ says CDP Institute founderDavid Raab, founder of the vendor-neutral CDP Institute, shared his insights into what CDPs (customer data platforms) can and can’t do,...
Fahad HOct 2, 20182 min readBuilding your martech stack: Try design thinking to identify the right solutions“Getting the right technology isn’t sufficient for digital success, but it is necessary to get the right fit,” Byrne, the founder of...
Fahad HSep 21, 20182 min readHere’s why The New York Times broke down its martech and engineering silosMarTech®Conference in Boston this October, a theme emerges: collaboration and integration. As martech’s expansion reaches critical mass,...
Fahad HSep 18, 20182 min readWorking with an AI vendor: How marketers can take the leapBut what must marketers know before taking the leap? “I think the terms [like AI and machine learning] are used super loosely and that...
Fahad HSep 7, 20181 min readOgilvy’s Michael Tidmarsh: Creative agency models are changing to accommodate growing use of tBut how have agencies changed as a result of technology? In an interview this week, Michael Tidmarsh, chief technical officer for Ogilvy...
Fahad HSep 5, 20181 min readMartech continues its explosive growth, but are we facing an overload?Spoiler alert: There are a lot. Note that though it’s called the Martech 5000, it actually comprises 6,829 companies. Innovation and...
Fahad HSep 5, 20182 min readAetna’s Shiva Mirhosseini: Metrics, customer-first thinking, can bridge the sales and marketing diviAs the number of martech companies putting out their shingles hits critical mass, many organizations are taking a look at how they can...
Fahad HAug 13, 20181 min readSalesforce promotes COO Keith Block to co-chief executiveSalesforce is a customer relationship management (CRM) platform with a suite of cloud-based applications to manage sales, marketing and...
Fahad HJul 26, 20181 min readNew report: Consent management platforms are purchased less often than other privacy toolsWith the massive new requirements for user consent in the General Data Privacy Regulation (GDPR) and the new California privacy law,...
Fahad HJul 17, 20181 min readRent, buy or train? How to accelerate strategic marketing operationsWhat makes this so challenging is finding the right people with the right skill sets to build a strategic MO function. In this column,...
Fahad HJun 18, 20182 min readIs your customer the unifying thread? How to do martech rightIn 2011, I worked with a large tech firm on their martech stack. This was years before marketing operations (MO) was cool or the term...
Fahad HMay 22, 20181 min readMicrosoft acquires Semantic Machines, signaling a deeper move into ‘conversational AI’announced the news on Monday. Microsoft says that the Berkeley-based technology company has created a “revolutionary” new approach to...
Fahad HMay 21, 20181 min readBecoming customer-centric: A tale of a NextGen MO organizationIn last month’s article, I introduced an updated marketing operations (MO) maturity model defining the five stages of maturity: Unaware,...
Fahad HMay 7, 20181 min readManaging martech relationships: Partnerships and agility in marketingmartech space explode in size, from just 150 solutions in 2011 to more than 6,800 as of this year. In this next phase of martech’s...
Fahad HApr 30, 20181 min readForrester’s first report on media tech/services spending shows customer experience and AI are drivinAs Scott Brinker’s recently unveiled Marketing Technology Landscape shows, the number of vendors in this space is still booming. That...
Fahad HApr 17, 20181 min readHow the C-suite benefits from a strategic marketing operations functionThe charter for a regular marketing operations group is to improve the efficiency and effectiveness of marketing in people, processes,...
Fahad HApr 9, 20181 min readHow Salesforce and Demandbase are handling GDPR for B2BTo get a sense of how B2B-oriented companies are responding to the upcoming General Data Protection Regulation (GDPR), we checked in with...
