“My secret is a lot of focus on results,” said Lewnes when asked how she has been able to maintain her CMO role for more than a decade....

SAN JOSE, CA –The salary gap between women and men working in marketing technology-related roles has shown no sign of closing, according...

The 2019 Stackie Awards kicked off this year’s MarTech Conference, an event that brought together the marketing technology community to...

Global economic uncertainty is lurking in the shadows and it’s coming for all of us. This ghost lingers, but it’s not deterring B2B teams...

It did not take long for the Golden State to borrow a page from the European Union’s consumer privacy rule book. And because of this,...

If you are sci-fi film buff, Charlton Heston’s desperate plea, “Soylent Green is people!” from the classic movie (it’s dark, overwrought...

Martech leaders have no shortage of resources when it comes to the number of tools and platforms available to meet their ever-growing...

MarTech conference in San Jose in just a few weeks. (There’s still time left to snag a ticket — it’s a packed agenda you won’t want to...

When it comes to automation, many agencies are ambivalent about the technology. Marketing Land’s own digital agency survey found 72...

Think about your last marketing campaign. You likely spent most of your time catering it to decision-makers: the ones with the budget and...

There has been an explosion in both consumer technology and marketing technology over the past decade. The simultaneity of those growth...

Transparency and attribution are two topics that continue to end up on marketers’ agendas. Do we have visibility into how ads are...

The average company with 200 to 500 employees uses about 123 Software-as-a-Service (SaaS) applications these days. That’s part of the...

There was a time when network security was merely a concern for security professionals and CISOs. But after serious, ongoing high-level...

Cloud-based tools may be easier for marketers to manage than on-premises versions, but there is still a fair amount of admin. That’s...

From Scott Brinker’s post The First Golden Age of MarTech — a Cambrian Period-like proliferation of vendors visualized in Scott Brinker’s...

A new report on B2B digital transformation finds that, while earlier waves were designed to do more with fewer people, the focus has now...

There are currently more than 23 billion internet-connected devices globally, with an estimated 75 billion expected by 2025. But are...

Marketers are trying to find a balance in the midst of massive destabilizing forces, according to a recent study from research firm...

Marketers are now spending more on marketing technology than on salaries for internal staff. That’s a key finding in the recent Gartner...