Fahad HJun 7, 20194 min readHow to combat marketing’s greatest enemy: TimeIn recent days I’ve started thinking about our second half of 2019 plan and came across an old file, a 2018 planning deck. I looked...
Fahad HJun 6, 20192 min readDigital transformation fueled Salesforce’s record quarterThe global adoption of digital technologies is transforming how consumers and businesses operate interact drastically. While CXOs...
Fahad HJun 3, 20197 min readA marketer’s guide to the California Consumer Privacy ActIn 1972, California voters amended the California Constitution to include an important principle noticeably absent from both the state...
Fahad HMay 30, 20193 min readFrom martech silos to an omnichannel stackFrom top-heavy to bottom-heavy Your investments in WCM, marketing automation and social engagement technologies were not made in...
Fahad HMay 28, 20194 min readMarketing operations as the agent of changeOne of my key takeaways from attending Martech West was that change management is no longer a dirty word. In addition, I see marketing...
Fahad HMay 20, 20192 min readSalesforce’s Pardot went down for 15 hours, exposing data in the cloudLast Friday’s Salesforce outage meant work came to a halt for thousands of marketing and sales users locked out of Pardot and Salesforce...
Fahad HMay 14, 20195 min readBe prepared for broader tracking prevention adoption to shake up adtechWhen you live in an earthquake state, you’re highly attuned to things that don’t matter elsewhere. You’re aware, for example, of the open...
Fahad HMay 13, 20195 min readPrivacy, a year later: How the GDPR has affected AI-powered marketingIt’s been almost a year since the EU’s General Data Protection Regulation (GDPR) went into effect. The goal of the regulation? To help EU...
Fahad HMay 8, 20192 min readWordPress version 5.2 delivers more security features, tools to fix ‘fatal’ website erroWordPress announced Tuesday the latest version is now available for download and includes several security updates. “There are even more...
Fahad HMay 1, 20192 min readSAP announces secure, scalable business-to-business solutions for marketersSoftware and technology provider SAP announced the launch of a new B2B software-as-a-service (SaaS) solution that will allow users to...
Fahad HApr 23, 20193 min readA new customer experience, how AI is changing marketingIn the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept...
Fahad HApr 18, 20194 min readMarTech West Overtime: How B2B marketers can reach buying committees at their target accountsPeter Isaacson, CMO and account-based marketing leader at Demandbase, presented at MarTech West about how to reach buying committees at...
Fahad HApr 16, 20192 min readHow 2019 Stackie Award winner Sargento cooked up their stackWhat’s the secret to putting together a useful visualization of your marketing technology stack? Well, in the case of 2019 Stackie winner...
Fahad HApr 9, 20193 min readTo enable digital transformation, PwC set about changing employee mindsetsPwC digital services marketing leader Stephanie Feldman on the keynote stage at the MarTech Conference. SAN JOSE, CA — “If I do my job...
Fahad HApr 9, 20194 min readHow the New York Times applied marketing technology to triple subscriptionsNew York Times VP of engineering Kristian Kristensen and director of product marketing technology Pamela Della Motta. SAN JOSE, CA — The...
Fahad HApr 8, 20194 min readHow to wed multiple martech stacks when companies mergePoly’s Zack Alves, LogMeIn’s Justin Sharaf and CabinetM’s Sheryl Schultz. SAN JOSE, CA — “If you are in marketing operations right now,...
Fahad HApr 8, 20193 min readHere’s why it is important to have a cohesive mobile customer experienceIn the hyper-connected world we live in, it’s bewildering to see instances where brands activate lack-luster or even broken mobile...
Fahad HApr 5, 20192 min readWhy brands must take a people-first approach to martechSubbu Iyer, CMO of Riverbed, speaking at MarTech Conference 2019. SAN JOSE, CA — Brands are spending more than 16% of their budgets on...
Fahad HApr 5, 20193 min readFreshly CMO Mayur Gupta’s unexpected path from technologist to marketerSAN JOSE, CA — Growing up in India, Freshly CMO Mayur Gupta said it was his mother who persuaded him to begin his career as an engineer....
Fahad HApr 5, 20193 min readBuilding a marketing operations team from scratch, one year inSAN JOSE, CA — Rachel Beck had led Cisco Meraki’s demand gen team for just over a year when she was named the global manager of marketing...
