Martech enablement series: Part 4 — Building the team
Image credit: Abdul Razak Latif / Shutterstock.com Welcome to Part 4 of “A Nine Part Practical Guide to Martech Enablement.” This is a...
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Navigating the crowded seas of marketing technology solutions
2016 edition of his Marketing Technology Landscape Supergraphic. They had every right to: The list of marketing technology companies...
Martech enablement series: Part 3 — Assembling your team members
Image Credit: EvrenKalinbacak / Shutterstock.com Welcome to part 3 of “A Nine Part Practical Guide to Martech Enablement.” This guide is...
Martech enablement series: Part 2 — The race team analogy
Welcome to Part 2 of: “A Nine-Part Practical Guide to Martech Enablement.” This guide is focused on outlining a process to building a...
Aetna’s CMO: Our future is becoming ‘your care partner, not just paying claims’
David Edelman is the first CMO for all of Aetna because of the second wave of digital transformation. He was recruited “as an agent of...
Natural language processing 101
With buzzwords like AI and machine learning being thrown around more than a football at training camp, it’s important for marketers to...
D&B CMO Rishi Dave recounts how his company looked into the mirror to find the customer
When Rishi Dave joined Dun & Bradstreet (D&B) as chief marketing officer more than three years ago, the company — whose origins stretch...
Martech enablement series : Part 1 — What is ‘martech enablement?’
Welcome to Part 1 of this series: “A Nine-Part Practical Guide to Martech Enablement.” This series will outline a process to building a...
Markforged’s top marketer on making the leap from martech leader to CMO
Cynthia Gumbert has been managing marketing technology before the martech industry was even a thing. Beginning her career as a field...
LEGO logic rocks marketing automation
I love watching my son master a LEGO set. Logic is the key ingredient in putting a set together, especially the super complex models that...
MarTech Recruiter Erica Seidel & Healthgrades SVP Jay Wilson discuss recruiting the right marte
As the martech landscape continues to evolve at a breakneck speed, finding the right marketing technology talent could arguably be the...
How to approach your B2B marketing like an NFL quarterback
As a New York Giants fan, I can’t wait for the NFL season to start in September. There’s something amazing about watching a quarterback...
Look internally to achieve external marketing impact and better results
Marketing is arguably the profession going through the biggest transformation, with the most potential to boost a company’s revenue...
People-based marketing requires good people
People-based marketing is grounded in the ability to really know the person to whom you are marketing. It’s not a new concept. From its...
For Valtech COO, business transformation means agility and access to data
Most companies — even ones that have thoroughly gone digital — are “organized like the Roman Army.” So says Olivier Padiou, COO of global...
Calling all B2B sellers and marketers: Business as usual is holding you back
But when it comes to the collaboration between sales and marketing — which often is effectively nonexistent — it’s amazing how many...
Force-feed your marketing funnel now
Last month, I wrote about the potential unifying power of SiriusDecisions’ Demand Unit Waterfall as a strategic concept — bringing all...
What makes for a valued martech provider?
5,000 martech companies — but how many “new” businesses are simply pre-existing companies pivoting their position to become a “martech...
The new marketing mandate: Learn fast
But digital marketing is so much more. Everyone on your team needs to be a data analyst. Your blog manager needs to understand Google...
3 ways to ensure your marketing technology stacks up
The Marketing Technology Landscape has now reached nearly 5,000 vendors, with options to suit a wide range of marketer needs. Depending...
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