The CMO’s guide to AI’s marketing impact for 2018
It’s entirely possible that we’ll see this same volume of AI tech with applications in marketing in the near future as well, but many...
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GDPR enforcement may be driven by fears of liability
As GDPR Day (May 25, 2018) approaches, the experience of at least one complying marketing firm illuminates two major but hidden factors —...
5 B2B marketing non-predictions for 2018
I also have some thoughts about what’s coming in the new year. But I thought I’d change things up a bit and share what’s not going to...
5 marketing technology trends CMOs need to master for 2018
AI, machine learning and voice search. Privacy concerns over tracking and data collection have given way to demands for greater...
Lessons from the front lines: How Dun & Bradstreet’s CMO cultivated an account-based appr
Dun & Bradstreet CMO Rishi Dave has developed a unique perspective as both a practitioner of account-based marketing (ABM) strategies and...
Closing the marketing skills gap: 3 talent acquisition strategies, Part 3
Imagine my surprise when Brown began to talk about careers in marketing operations, and he looked the class straight in the eye and said,...
Better insights provide real inroads for breakthrough ROI
Better data helps marketing and sales navigate, too. And with insights from the right sources, your teams can create the inroads you need...
The world of martech stacks from a B2C brand, B2B company & agency perspective
The ever-growing landscape of marketing technology, and the buildup of new channels, is resulting in an astronomical consumption of...
Martech enablement series: Part 9 — Bringing it all together!
Part 1: What is martech enablement? Part 2: The race team analogy Part 3: The team members Part 4: Building the team Part 5: The team...
Martech enablement series: Part 8 — Executing martech enablement
Part 1: What is martech enablement? Part 2: The race team analogy Part 3: The team members Part 4: Building the team Part 5: The team...
Marketing technology can’t fix a flawed process, says VisionEdge Marketing’s President
“I started my career on the geeky side of marketing, around data and analytics — before we began talking about data and analytics the way...
Rise of the strategic marketing operations leader: Part 1
Marketing operations (MO) leaders are evolving from “button-pushers” to vision creators and doers of how to operationalize ROI and...
Marketing technology needs its own department & budget to be effective, says LogMeIn’s he
“The topic of conversation came up about where my role and where the team should live — should it live within our IT organization, or...
Martech enablement series: Part 7 — Insights, intelligence and integration
Part 1: What is Martech Enablement? Part 2: The Race Team Analogy Part 3: The Team Members Part 4: Building the Team Part 5: The Team...
Martech enablement series: Part 6 — Building the car
Part 1: What is Martech Enablement? Part 2: The Race Team Analogy Part 3: The Team Members Part 4: Building the Team Part 5: The Team...
Companies must pay more attention to how they manage their martech stacks, says Allocadia’s ma
According to Melnick, he has been managing the business of marketing for the majority of his career — working with everyone from...
How Dr. Martens’ VP of digital & e-commerce is using martech to create ‘super-audie
“I believe our learnings support industry findings — that delivering the right, tailored message, to the right group of people, at the...
CabinetM CEO says companies do not have a handle on their marketing technology stacks
In 2014, after watching a number of companies with access to great technology still struggle to align their martech stacks with their...
Earth Networks CMO says martech delivers a lasting first impression within the prospect experience
Earth Networks CMO Anuj Agrawal has more than a decade leading marketing strategy for B2B data and organizations focused on SaaS...
How to rebuild a martech stack: Entuity marketing VP on lessons learned during yearlong audit
As Entuity’s vice president of global marketing, Laurie Klausner manages all marketing technology for the network analytics software...
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