How Salesforce and Demandbase are handling GDPR for B2B
To get a sense of how B2B-oriented companies are responding to the upcoming General Data Protection Regulation (GDPR), we checked in with...
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#LookUp: The most important view for high-impact B2B marketers (with inspiration from Stephen Hawkin
Physicist, cosmologist and author Stephen Hawking died last month. There are so many lessons we can take from his legendary life and...
Aprimo adds collaborative idea creation to its suite of marketing planning tools
Aprimo was spun off from data warehouse/analytics provider Teradata in 2015, focusing on providing marketing management tools for...
What does artificial intelligence mean for marketing agencies?
While the creative process itself is unlikely to be wholly automated by machines, many agencies are aware that some elements of their...
Solix survey supplies more evidence of GDPR unreadiness
Another day, and another survey showing organizational uncertainty about preparation for the General Data Protection Regulation (GDPR),...
The pros and cons of marketing operations as a corporate vs. field function
Marketing operations (MO) as a capability has exploded onto the scene because of fast-changing technology, the need for a more...
Belgian court to fine Facebook up to $125 million if it doesn’t comply with latest privacy rul
ordered Facebook to stop tracking people without their consent and to delete all the data on non-Facebook users that it said was...
Forrester report: About a third of companies say they’re ready for GDPR but may not be
With the launch of the General Data Protection Regulation (GDPR) only about a hundred days away, a key question is how many companies are...
How customer lifetime value analysis is transforming partner marketing
A few years ago, direct response marketers primarily focused on cost-per-acquisition (CPA) metrics — how much it cost to drive a sale. In...
There is no ‘I’ in successful ABM
It reminded me a lot of what we see in the account-based marketing (ABM) practice at our company. Within leading practitioner groups,...
Cisco study: Data privacy issues can delay sales
Data privacy issues are not just a problem for compliance with the upcoming General Data Protection Regulation (GDPR). Concerns about...
Helpshift adds a GDPR compliance tool
Compliance with the upcoming General Data Protection Regulation (GDPR) by a brand and its vendors is going to be a dance of expectations....
Marketing operations 2.0: Defining the new organizational structure
“Unless structure follows strategy, inefficiency results.” Alfred Chandler As marketing operations (MO) capabilities mature, it’s up to...
Aligning with sales: Stop saying and start doing in 2018
But sales and marketing alignment goes far beyond mere eavesdropping. Our sales and marketing teams work hard to make sure they’re...
Forrester report offers some tips for buyers of business tech
With spending on business technology expected to remain healthy this year, a recent report from research firm Forrester has some advice...
What are you putting on the front burner? B2B marketing predictions and recommendations for 2018
More than ever before, we’re seeing our clients’ sales teams looking to marketing as a key collaborator. And marketing is responding by...
Three things marketers must do to better serve customers in 2018
The year 2018 will be the watershed year when savvy marketers move to expand their roles to encompass every aspect of the customer...
The 2018 ad tech predictions you didn’t expect to see
Well, I’m not that guy and these aren’t those predictions. While I’m confident that digital ad tech and martech are here to stay, I can’t...
CMOs should be measured by their results, not their spend
headline on their latest CMO budget research report. Kudos to Gartner for continuing to track the growth of CMO technology spend and to...
What digital transformation means for brands
A wide mix of digital technologies has now become integral to most business functions, with software taking over even human-based roles...
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