Today’s CMO must tackle these 3 challenges
Pedowitz Group’s Chief Strategy Officer Debbie Qaqish presenting at the MarTech Conference in Boston. “Today’s CMO lives in a...
Pedowitz Group’s Chief Strategy Officer Debbie Qaqish presenting at the MarTech Conference in Boston. “Today’s CMO lives in a...
Source: Nancy Nardin, Smart Selling Tools, Inc. “Only 35 percent of a sales rep’s time is spent selling,” says Nancy Nardin, founder and...
Pamela Della Motta, director of product, marketing technology for the New York Times talks about how Agile methodology helped teams...
Some of the most seasoned professionals in the space told us just that during Wednesday’s keynote at this year’s MarTech Conference East...
David Raab, founder of the vendor-neutral CDP Institute, shared his insights into what CDPs (customer data platforms) can and can’t do,...
“Getting the right technology isn’t sufficient for digital success, but it is necessary to get the right fit,” Byrne, the founder of...
MarTech®Conference in Boston this October, a theme emerges: collaboration and integration. As martech’s expansion reaches critical mass,...
But what must marketers know before taking the leap? “I think the terms [like AI and machine learning] are used super loosely and that...
But how have agencies changed as a result of technology? In an interview this week, Michael Tidmarsh, chief technical officer for Ogilvy...
Spoiler alert: There are a lot. Note that though it’s called the Martech 5000, it actually comprises 6,829 companies. Innovation and...
As the number of martech companies putting out their shingles hits critical mass, many organizations are taking a look at how they can...
Salesforce is a customer relationship management (CRM) platform with a suite of cloud-based applications to manage sales, marketing and...
With the massive new requirements for user consent in the General Data Privacy Regulation (GDPR) and the new California privacy law,...
What makes this so challenging is finding the right people with the right skill sets to build a strategic MO function. In this column,...
In 2011, I worked with a large tech firm on their martech stack. This was years before marketing operations (MO) was cool or the term...
announced the news on Monday. Microsoft says that the Berkeley-based technology company has created a “revolutionary” new approach to...
In last month’s article, I introduced an updated marketing operations (MO) maturity model defining the five stages of maturity: Unaware,...
martech space explode in size, from just 150 solutions in 2011 to more than 6,800 as of this year. In this next phase of martech’s...
As Scott Brinker’s recently unveiled Marketing Technology Landscape shows, the number of vendors in this space is still booming. That...
The charter for a regular marketing operations group is to improve the efficiency and effectiveness of marketing in people, processes,...