Marketers are now spending more on marketing technology than on salaries for internal staff. That’s a key finding in the recent Gartner...

The introduction of the General Data Protection Regulation (GDPR) this year started a ripple of privacy legislation across the globe,...

If you have been following my work for a while, you know that I’m a big believer in sharing as much research as possible with the martech...

From the rise of voice advertising to the connected TV revolution, there were major strides in the digital marketing space this past...

The digital revolution has triggered tidal waves of innovation and change that show no sign of slowing down. It’s tempting to look back...

Most people with any knowledge of the online tech industry are aware that cybercrime is a significant problem, but far fewer understand...

Artificial intelligence for marketing is in its awkward teen years. It’s still young, deciding who it wants to be. We see this facet in...

It’s difficult not to be awed by the LUMAscape, both in its growth rate and in the level of innovation that it represents. Consider this:...

As the impact of GDPR crystallizes, not surprisingly, walled gardens are imposing a new wave of data restrictions on advertisers. Their...

Artificial intelligence, which became a mainstay for many marketing tools in 2018, isn’t just a power booster. It can change the nature...

Supply-Side Platforms are perhaps the most undervalued and inherently powerful links in today’s digital supply chain, and yet their...

Techies and marketers need one another more than ever before. So why does it seem like they continue to operate in two totally different...

It’s that time of the year again. The Stackies 2019: Marketing Tech Stack Awards are now open for entries. The Stackie Awards are given...

For companies in the marketing industry, expanding your footprint is the name of the game. To penetrate new markets and broaden your...

Just as our bodies need a balanced diet, exercise and regular check-ups to stay in optimum condition, data needs routine maintenance,...

While they comprise half of the U.S. workforce, women still hold less than 20 percent of all tech jobs. By comparison, women will...

But marketers don’t need to implement every tech tool available. They just need the right combination of tools to help automate...

Nobody likes the idea of being “marketed to,” but developers especially are inherently allergic to marketing. Try traditional marketing...

In regards to customer-centricity, I am also observing a disturbing phenomenon – the chasm between “the talk” and “the walk.”  Nowhere is...

Publicly-traded cloud communications platform Twilio saidit will acquire Denver-based interactive email provider SendGrid in an all stock...