The analytics market is consolidating. What does this mean for marketers?
The martech world is shrinking as fast as it’s growing. The global big data analytics market was valued at $8.5 billion in 2017, but the...
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How to combat marketing’s greatest enemy: Time
In recent days I’ve started thinking about our second half of 2019 plan and came across an old file, a 2018 planning deck. I looked...
Digital transformation fueled Salesforce’s record quarter
The global adoption of digital technologies is transforming how consumers and businesses operate interact drastically. While CXOs...
A marketer’s guide to the California Consumer Privacy Act
In 1972, California voters amended the California Constitution to include an important principle noticeably absent from both the state...
From martech silos to an omnichannel stack
From top-heavy to bottom-heavy Your investments in WCM, marketing automation and social engagement technologies were not made in...
Marketing operations as the agent of change
One of my key takeaways from attending Martech West was that change management is no longer a dirty word. In addition, I see marketing...
Salesforce’s Pardot went down for 15 hours, exposing data in the cloud
Last Friday’s Salesforce outage meant work came to a halt for thousands of marketing and sales users locked out of Pardot and Salesforce...
Be prepared for broader tracking prevention adoption to shake up adtech
When you live in an earthquake state, you’re highly attuned to things that don’t matter elsewhere. You’re aware, for example, of the open...
Privacy, a year later: How the GDPR has affected AI-powered marketing
It’s been almost a year since the EU’s General Data Protection Regulation (GDPR) went into effect. The goal of the regulation? To help EU...
WordPress version 5.2 delivers more security features, tools to fix ‘fatal’ website erro
WordPress announced Tuesday the latest version is now available for download and includes several security updates. “There are even more...
SAP announces secure, scalable business-to-business solutions for marketers
Software and technology provider SAP announced the launch of a new B2B software-as-a-service (SaaS) solution that will allow users to...
A new customer experience, how AI is changing marketing
In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept...
MarTech West Overtime: How B2B marketers can reach buying committees at their target accounts
Peter Isaacson, CMO and account-based marketing leader at Demandbase, presented at MarTech West about how to reach buying committees at...
How 2019 Stackie Award winner Sargento cooked up their stack
What’s the secret to putting together a useful visualization of your marketing technology stack? Well, in the case of 2019 Stackie winner...
To enable digital transformation, PwC set about changing employee mindsets
PwC digital services marketing leader Stephanie Feldman on the keynote stage at the MarTech Conference. SAN JOSE, CA — “If I do my job...
How the New York Times applied marketing technology to triple subscriptions
New York Times VP of engineering Kristian Kristensen and director of product marketing technology Pamela Della Motta. SAN JOSE, CA — The...
How to wed multiple martech stacks when companies merge
Poly’s Zack Alves, LogMeIn’s Justin Sharaf and CabinetM’s Sheryl Schultz. SAN JOSE, CA — “If you are in marketing operations right now,...
Here’s why it is important to have a cohesive mobile customer experience
In the hyper-connected world we live in, it’s bewildering to see instances where brands activate lack-luster or even broken mobile...
Why brands must take a people-first approach to martech
Subbu Iyer, CMO of Riverbed, speaking at MarTech Conference 2019. SAN JOSE, CA — Brands are spending more than 16% of their budgets on...
Freshly CMO Mayur Gupta’s unexpected path from technologist to marketer
SAN JOSE, CA — Growing up in India, Freshly CMO Mayur Gupta said it was his mother who persuaded him to begin his career as an engineer....
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