A former boss of mine once opined that all marketers are “technophobes” — arguing that if technology applications were not extremely...

The most exciting developments in marketing today are happening at intersections. For instance, a growing profession of marketing...

Most Americans can identify Bill Gates and know that hashtags are associated with Twitter. However less than half of US adults understand...

A few years ago Facebook CEO Mark Zuckerberg argued that privacy standards in the US were relaxing. It’s perhaps more accurate to say...

Ad International Academy of Design & Technology A colleague and I recently investigated a product that would allow us to change the...

Not to worry. Too much. Yes, nearly 5 million Gmail user names and passwords were posted on a Russian Bitcoin forum Tuesday, but it...

Now poised for a $100 million IPO, HubSpot’s co-founder and Chief Technology Officer, Dharmesh Shah, says the company’s early aha moment...

“The world is changing and it’s time to get customer obsessed,” Sheryl Pattek, VP & Principal Analyst, CMO and Marketing Leadership...

s_bukley / Shutterstock.com What happened in the marketing technology industry? If it was made for, well, marketers, why is it so...

In an effort to build out its marketing and mobile products, LinkedIn announced it has entered into an agreement to acquire Bizo, a B2B...

interview at the Code Conference. He spoke about a wide range of issues and challenges that Microsoft faces. He also helped demo some...

announced they’ve acquired their competitor Distimo. Bertrand Schmitt, CEO of App Annie said “acquiring Distimo will help us further...

The reality for the modern marketer is that while the discussion about SEO resources (in the form of software and tech tools) may be...

Late Thursday night, the company announced that Ivy Ross will become the first Head of Google Glass — the person in charge of the overall...

Originally announced in July, the Omnicom-Publicis deal would have resulted in the largest advertising agency in the world, with Publicis...

The online advertising industry has apparently done an about-face on “Do Not Track” (DNT). According to AdWeek the Digital Advertising...

Moves fitness app, announced the start-up in a blog post. The latest app to join the Facebook portfolio, Moves tracks user’s daily...

Marketing Land’s parent company Third Door Media today announced MarTech, a conference for people pioneering the field of...

While noting that Google and other US companies are bound by the Patriot Act and the U.S. Foreign Intelligence Surveillance Court if they...

According to the press release, “BlueKai will be integrated with both Responsys for B2C marketing automation and Eloqua for B2B marketing...