Fahad HDec 4, 20143 min read5 Ways To Embrace Your Inner Marketing TechnologistA former boss of mine once opined that all marketers are “technophobes” — arguing that if technology applications were not extremely...
Fahad HDec 3, 20144 min readMarketing Technology Innovation Thrives In The IntersectionsThe most exciting developments in marketing today are happening at intersections. For instance, a growing profession of marketing...
Fahad HNov 25, 20141 min readMajority In US Don’t Know What “Privacy Policy” Really MeansMost Americans can identify Bill Gates and know that hashtags are associated with Twitter. However less than half of US adults understand...
Fahad HNov 14, 20142 min readSurvey: 64 Percent Want Gov’t To Regulate Advertiser Data UseA few years ago Facebook CEO Mark Zuckerberg argued that privacy standards in the US were relaxing. It’s perhaps more accurate to say...
Fahad HNov 11, 20143 min readHow To Ensure Your Marketing Tech Investments Address Business NeedsAd International Academy of Design & Technology A colleague and I recently investigated a product that would allow us to change the...
Fahad HSep 10, 20142 min readThat List Of 5 Million Leaked Gmail User Names & Passwords Is Not As Scary As It SeemsNot to worry. Too much. Yes, nearly 5 million Gmail user names and passwords were posted on a Russian Bitcoin forum Tuesday, but it...
Fahad HSep 2, 20141 min readVIDEO: HubSpot’s Dharmesh Shah, The Engineer Who Hacked Marketing, Chats At MarTechNow poised for a $100 million IPO, HubSpot’s co-founder and Chief Technology Officer, Dharmesh Shah, says the company’s early aha moment...
Fahad HAug 20, 20142 min readThe Most Successful Businesses Will Be Customer Obsessed Says Forrester’s Sheryl Pattek“The world is changing and it’s time to get customer obsessed,” Sheryl Pattek, VP & Principal Analyst, CMO and Marketing Leadership...
Fahad HAug 11, 20144 min readQuestions To Ask About Your Biggest Marketing Technology Challengess_bukley / Shutterstock.com What happened in the marketing technology industry? If it was made for, well, marketers, why is it so...
Fahad HJul 23, 20141 min readLinkedIn To Acquire Bizo In A Deal Valued At $175 MillionIn an effort to build out its marketing and mobile products, LinkedIn announced it has entered into an agreement to acquire Bizo, a B2B...
Fahad HMay 29, 20142 min readNadella Interview: Bing To Stay, ‘Post-PC’ Now The Wayinterview at the Code Conference. He spoke about a wide range of issues and challenges that Microsoft faces. He also helped demo some...
Fahad HMay 28, 20141 min readApp Annie, App Analytics Company, Acquires Distimoannounced they’ve acquired their competitor Distimo. Bertrand Schmitt, CEO of App Annie said “acquiring Distimo will help us further...
Fahad HMay 16, 20144 min readVendors, Listen Up! Here’s How Your Marketing Software Can Stand OutThe reality for the modern marketer is that while the discussion about SEO resources (in the form of software and tech tools) may be...
Fahad HMay 16, 20141 min readGoogle Names Ivy Ross As First Head Of Glass DivisionLate Thursday night, the company announced that Ivy Ross will become the first Head of Google Glass — the person in charge of the overall...
Fahad HMay 9, 20141 min readOmnicom & Publicis Merger Dead: CEOs Blame Differences In Opinions & CulturesOriginally announced in July, the Omnicom-Publicis deal would have resulted in the largest advertising agency in the world, with Publicis...
Fahad HApr 30, 20142 min readAfter Bitter Fight, Industry To Embrace “Browser Choice” (AKA Do Not Track)The online advertising industry has apparently done an about-face on “Do Not Track” (DNT). According to AdWeek the Digital Advertising...
Fahad HApr 24, 20142 min readFacebook Steps Into Fitness Tracking With Moves App AcquisitionMoves fitness app, announced the start-up in a blog post. The latest app to join the Facebook portfolio, Moves tracks user’s daily...
Fahad HApr 3, 20142 min readIntroducing MarTech: The Marketing Tech ConferenceMarketing Land’s parent company Third Door Media today announced MarTech, a conference for people pioneering the field of...
Fahad HMar 7, 20142 min readEric Schmidt: Google User Data Safer From Prying Eyes, Even The US Government’sWhile noting that Google and other US companies are bound by the Patriot Act and the U.S. Foreign Intelligence Surveillance Court if they...
Fahad HFeb 24, 20141 min readOracle To Buy BlueKai, Adding A Data Management Platform To Its Marketing CloudAccording to the press release, “BlueKai will be integrated with both Responsys for B2C marketing automation and Eloqua for B2B marketing...
