
Meet Marketing Technologist And MarTech Program Chair Scott Brinker
Keep reading for an up close and personal interview with Scott. Then secure your place to meet him at MarTech. Register today! You have a...

Data Security And Privacy: Marketing’s Top Conundrum In 2016
Forecasting the top tech trends has become a New Year’s rite of passage, but there’s no mystery about what will be one of the most...

Out With The Old, In With People-Based Marketing: What Marketers Should Expect In 2016
The beginning of a new year brings resolutions, new beginnings, and for many marketers, a fresh look at their strategies to reach and...

How Martech Is Like Fantasy Football: Drafting The Right Players In 2016
marketing automation has been bought and implemented already. According to Gleanster, 84 percent of top-performing companies reported...

Marketing Organizations Must Optimize, Or They Will Fail The Enterprise
Long gone are the days when the sales organization was the primary revenue driver. Today, marketing is a critical piece of the business....

How Machine Learning Works, As Explained By Google
The recent revelation that Google is using machine learning to help process some of its search results is attracting interest and...

Live Blog: Machine Learning Day At Google
Google’s big on machine learning these days, including the recently revealed RankBrain artificial intelligence system that’s helping...

Barry Levine Joins Marketing Land As Our New Martech Reporter
The Third Door Media editorial staff is growing again. It’s a pleasure to announce that Barry Levine has joined our team and will cover...

Martech Spending: 51% Of Marketers Say Their Companies Don’t Invest Enough
In a new survey, more than half of US marketers say their employers aren’t investing enough and are among the last to adopt new marketing...

Salesforce: The Internet Of Things Will Merge Product Experience With Customer Experience
The Internet of Things (IoT) can help marketers move beyond predicting or reacting to customer behavior. Instead, it can blur product...

Citing NSA Spying, European Court Kills Data Transfer Agreement Between EU & US
The two-year old Snowden-NSA spying revelations have fueled a growing climate of hostility toward Google, Facebook and other US tech...

How Omni-Channel Marketing Can Help Travel Brands Fly Farther, Faster
Is it truly possible that US retailers miss the chance to bring in 10 percent more revenue because they are fumbling omni-channel...

Love, Not War: Microsoft & Google End Patent Suits
Yesterday Google and Microsoft agreed to dismiss multiple patent lawsuits against one another. While the settlement terms were not...

Groundhog Day: New FTC Probe To Revisit Google’s Control Over Android
Bloomberg reported earlier this morning that the Federal Trade Commission (FTC) is in the early stages of a new investigation into...

Marketing Humans & Machines: Balancing Technology And Human Capital
There is one chief problem that will only be exacerbated by this incredible growth: The human brain can only hold roughly a million...

The Modern-Day Publisher’s Dilemma: Where To Focus With So Many Available Platforms
Today’s technology landscape is constantly shifting, as new devices are created to answer modern consumer needs and infrastructures are...

Jumpshot Elite Launches To Provide Competitive Search Query And Conversion Data
Marketing analytics start-up Jumpshot released the Jumpshot Elite version of the platform on Thursday with the promise of uncovering lost...

Google’s Android Rules Found To Violate Russian Competition Law
Prompted by a complaint from Russian search engine Yandex, in February, Russia’s competition regulator opened an antitrust investigation...

Salesforce Gets Into Internet Of Things Market With IoT Cloud
Ken Wolter / Shutterstock.com Salesforce is getting in on the Internet Of Things market with IoT Cloud, announced at the company’s...
























