At least, that is the hope. Based on the institutional knowledge I’ve gathered over the past year, from my own practice of marketing and...

The lull between Christmas and New Year’s is traditionally a time for looking back at the best practices (and missteps) of the year gone...

Workflow automator Zapier allows a user to link applications, so that, for instance, an email signup in one application gets...

In 1908, Hamptons Magazine made a bold prediction: “When the expectations of wireless experts are realized, everyone will have his own...

You hear a lot these days about machine learning in marketing tools. But a new report — from digital marketing agency SapientNitro, in...

The number one B2B challenge for marketers is the inability to successfully integrate disparate technologies into a unified platform,...

Party planning is a great way to think about account-based marketing (ABM). When you invite people to a party, no matter the size, you...

It’s self-evident that designing and delivering a product or service that your customers want to use is the best route to business...

Using a matrix, this white paper from Bridgeline presents a visual buyer’s guide ranking the top vendors in the marketing automation...

The digital talent war continues as demand for data-driven marketing professionals soars to new heights. Wired announced the war for...

The popular website content management system WordPress — which powers more than a quarter of all websites — has given birth to a...

We’re growing! Marketing Land has a new sibling with today’s launch of our new editorial website, MarTech Today. As you can gather, this...

Marketing automation, the experts say, is complex. It involves getting segmentation correct, maintaining a clean database and building...

marketing automation tools can be incredibly helpful to modern-day businesses. By managing and streamlining data across multiple...

Periodically, Forrester and Gartner identify a handful of vendors as leaders in their industry, but the biggest mistake a marketer can...

Salesforce has added bolts to its Lightning. Last year, the company released generalized self-service portal templates using...

Over the past five-plus years, the digital marketing world has seen an influx of Local Search SaaS (Software-as-a-Service) platforms...

Marketers know that employees are an incredibly valuable asset to a brand, and there is an opportunity to partner with them to drive...

lazyllama / Shutterstock.com If you tuned into the recent Rio Olympics, you saw many inspiring acts of athletic transcendence — and...

Years ago at Adobe, we tried to create a category called “Network Publishing.” It was a great idea. That nobody else got. Without any...