Oracle’s Marketing Cloud is today offering account-based marketing (ABM) lead acquisition, and a deeper integration with topic-based data...

WordPress version 4.5 is now available, bringing what the developers call a “more streamlined experience,” whether you’re writing a blog...

Expect to see Taboola’s “you might also be interested in this” thumbnail images and links in a lot more places. The content discovery...

No matter how big or small your company or department is, to achieve success in today’s environment, you need to get personal with your...

Talk for more than a few minutes to content publishers, and they’ll often bemoan the fact that few visitors reach their sites through the...

Getting video ads watched and shared is the thing that gets video adtech firm Unruly out of bed in the morning. Today, the London-based,...

A theater-like VR staging scene, created by Immersv. Today, a startup called Immersv is launching a new platform specifically designed...

In 2013, content curation platform Livefyre bought Storify, a tool for combining social posts into a single story. Today, Livefyre is...

If you’re a marketer thinking about virtual reality (VR) or augmented reality (AR), an Israeli startup is today making an offer you might...

If you haven’t already, you’ll want to add another marketing channel to your growing list. The digital wallet. A recently launched...

Since the dawn of web measurement in the late 1990s, digital marketers have been a notoriously analytics-focused bunch, living their...

WordPress has released version 4.4.2 of its popular content management system and is “strongly” encouraging users to update their...

Even as digital media has exploded, live marketing events continue to thrive. This week, Toronto-based Limelight Platform announced it...

Evan Lorne / Shutterstock.com WordPress is strongly encouraging users of its self-hosted software to upgrade immediately to version...

From the Seismic website Marketers create materials for sales teams, but how much is actually used, and how effective is it? To help...

Evan Lorne / Shutterstock.com WordPress has released version 4.4, the latest update to its uber-popular content management platform. The...

Online user reviews are the most powerful way to influence purchase decisions. But do they accurately represent the views of most users?...

Taboola, which has big plans to create a new category that combines content, personalization and advertising, is announcing today that it...

push notification, take an extra second to look at the message that pops up. At first glance, it probably looks simple enough — a hundred...

The Hewlett Packard Enterprise-owned Aruba Networks is today releasing version 2.0 of its Mobile Engagement solution, which it says...