Xperiel announces cloud-based platform so marketers can build apps for the Internet of Things
Xperiel’s visualization of its platform The huge and growing archipelago of devices, screens and sensors represents an enormous...
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Move over, phones. Cars are becoming the new mobile target for marketers.
A StickerRide car “billboard,” employing stickers and a targeted app. You’re already accustomed to the fact that your smartphone and...
Online car retailer Vroom launches first VR-based auto showroom
A test drive in Vroom’s VR car showroom The shop-in-your-pajamas revolution is hitting a new milestone, with the launch of the first...
How do your webinars stack up?
Download the 2016 Webinar Benchmarks Report from ON24 and see performance metrics from over 12,000 webinars, including data on: webinar...
Why Monotype bought UGC platform Olapic
Bitmapped versus live text, per Monotype At first glance, the recent acquisition by type technology firm Monotype of user-generated...
“Webinars for Dummies” helps you create winning webinars
“Webinars for Dummies” from ON24 offers you insights into the steps of putting together a webinar, from identifying your audience through...
Marketers must learn hard lessons of mobile to succeed with IoT
The Internet of Things (IoT) is set to unleash a tidal wave of data, with 22 billion connected devices by 2018, supporting the...
Marketers look to climb aboard the Pokémon Go phenomenon
From the US Pokemon Go site The past week will go down in marketing history as the point when augmented reality (AR) became a real thing....
MarTech Landscape: What is OTT programming and why does it matter?
Let’s say that Verizon provides both your cable and your Internet service. In that case, when you watch Game of Thrones on cable TV, it’s...
Someday, this story may be written by a computer
If you write marketing or advertising text for a living, you may want to get a second job skill. That’s because software that writes text...
Lenovo launches first-ever phone equipped with space-sensing Google Tango
Virtual furniture on real space in Lenovo’s new Tango device, demoed by TV renovation expert Nicole Curtis Marketers, get ready to...
Adobe takes the first steps to bring its Marketing Cloud into virtual reality
“Virtual cinema,” now supported in part of Adobe’s Marketing Cloud Adobe’s Marketing Cloud sees the writing on the wall. And the wall, it...
Guarantee your marketing automation success with persona-based content
If you really tried to automate all of your marketing, the results would not be good. We have all seen examples of over-engineered,...
Make room for Google Home, Amazon Echo/Alexa
The new Google Home Google wants to become the genie for your home. Today, the tech giant announced Google Home at the opening of its...
Amid talk of a possible sale, Marketo announces upcoming next-gen platform that is built for the Int
Las Vegas got the Marketo crowd this week, as more than 5,000 attendees ventured to the company’s Marketing Nation Summit in that...
MarTech Landscape: What is machine learning and why should marketers care?
Way back in the last century, one of the most common put-downs of computers was the accusation that they only did what they were...
Survey: URL schemes for deep links increasing in retailer apps
Custom URL-based schemes for deep linking are getting more adoption in retailers’ apps than Apple’s Universal Links for iOS or Google’s...
Adobe buys audience engagement platform Livefyre
Livefyre, which announced last fall that it was the only user-generated content (UGC) service natively integrated with Adobe...
Thinking about ABM? It’s time to put your sales hat on
I’ve always been a believer and practitioner of targeted selling strategies, urging sales to focus on their “top 20” accounts versus...
Microsoft blocks Google Chrome & other browsers from Cortana in latest Windows 10 release
Sorry, Google. You, Firefox, Opera and anyone else with a web browser that competes with Microsoft’s Edge will no longer be able to work...
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