Xperiel’s visualization of its platform The huge and growing archipelago of devices, screens and sensors represents an enormous...

A StickerRide car “billboard,” employing stickers and a targeted app. You’re already accustomed to the fact that your smartphone and...

A test drive in Vroom’s VR car showroom The shop-in-your-pajamas revolution is hitting a new milestone, with the launch of the first...

Download the 2016 Webinar Benchmarks Report from ON24 and see performance metrics from over 12,000 webinars, including data on: webinar...

Bitmapped versus live text, per Monotype At first glance, the recent acquisition by type technology firm Monotype of user-generated...

“Webinars for Dummies” from ON24 offers you insights into the steps of putting together a webinar, from identifying your audience through...

The Internet of Things (IoT) is set to unleash a tidal wave of data, with 22 billion connected devices by 2018, supporting the...

From the US Pokemon Go site The past week will go down in marketing history as the point when augmented reality (AR) became a real thing....

Let’s say that Verizon provides both your cable and your Internet service. In that case, when you watch Game of Thrones on cable TV, it’s...

If you write marketing or advertising text for a living, you may want to get a second job skill. That’s because software that writes text...

Virtual furniture on real space in Lenovo’s new Tango device, demoed by TV renovation expert Nicole Curtis Marketers, get ready to...

“Virtual cinema,” now supported in part of Adobe’s Marketing Cloud Adobe’s Marketing Cloud sees the writing on the wall. And the wall, it...

If you really tried to automate all of your marketing, the results would not be good. We have all seen examples of over-engineered,...

The new Google Home Google wants to become the genie for your home. Today, the tech giant announced Google Home at the opening of its...

Las Vegas got the Marketo crowd this week, as more than 5,000 attendees ventured to the company’s Marketing Nation Summit in that...

Way back in the last century, one of the most common put-downs of computers was the accusation that they only did what they were...

Custom URL-based schemes for deep linking are getting more adoption in retailers’ apps than Apple’s Universal Links for iOS or Google’s...

Livefyre, which announced last fall that it was the only user-generated content (UGC) service natively integrated with Adobe...

I’ve always been a believer and practitioner of targeted selling strategies, urging sales to focus on their “top 20” accounts versus...

Sorry, Google. You, Firefox, Opera and anyone else with a web browser that competes with Microsoft’s Edge will no longer be able to work...