5,000 martech companies — but how many “new” businesses are simply pre-existing companies pivoting their position to become a “martech...

according to eMarketer. Keep in mind that this figure only includes multichannel attribution for digital initiatives. Marketers are also...

Conversations. We seem to be talking about talking an awful lot these days — and that’s no surprise, considering the advances in...

struggling. Just this week, children’s clothing retailer Gymboree declared Chapter 11 bankruptcy and announced plans to close hundreds of...

artificial intelligence was an ambiguous notion of big ideas with futuristic applications — self-driving cars, drone deliveries, fridges...

This year, I decided to up my Black Friday and Cyber Monday game by researching my purchases in advance, so I knew exactly what deals to...

IBM wants its Jeopardy-winning supercomputer Watson to become a champ at finding the best product or service you need. To help land that...

Mobile devices and smartphones have completely changed the way we think, connect and work. Nowhere is this transformation more apparent...

context is digital marketing’s next frontier. Since then, I’ve delved further into the topic, publishing research that looks at the value...

This shift started with the realization that there is no “average” customer. Customers have different behaviors and preferences — and...

No website is an accident; everything has been tested thoroughly to deliver optimal outcomes, especially in online retail. The problem is...

Some of the apps in Ibotta’s new app-to-app affiliate network Customers who make purchases of selected real-world products and services...

In January, cross-device tracker BlueCava merged with intent data targeting platform Qualia. Today, that company — called Qualia — is...

Ken Wolter / Shutterstock.com Salesforce now has another cloud. Today, the marketing/sales tech giant announced that it is buying...

Needle operates on the principle that the best marketers for a product are happy owners of the product. Today, the Salt Lake City-based...

From the eBay Enterprise site Last summer, while attention was focused on eBay’s PayPal sale, the online marketplace was also spinning...

Earlier this month, Walmart announced the launch of its in-store mobile digital payment system. One Walmart watcher — Chris Bryson, CEO...

Over in the real world, marketers spend a lot of time and money to make sure their products get great shelf placement. Startup Mabaya...

Shopping cart checkouts are the Heartbreak Hill of marketing. It’s where potential buyers hit a wall of indecision and leave their chosen...

E-commerce platform Bigcommerce has launched a tool to streamline the creation of ad campaigns on Twitter and Facebook. The Product Ads...