
Blockchain powered Killi wants users to ‘own their identity,’ make money from brands
It’s an idea that has been around for years: Consumers should control and explicitly sell their data for compensation. It’s implied in...

Adobe suits up for e-commerce competition with its purchase of Magento
From Adobe Adobe, which has been busy boosting its capabilities in advertising, content creation and analytics, has now added a major...

Shoppables are just getting started
Shoppables are evolving at a pace that would make Darwin’s head spin. Last month, for instance, Snapchat announced it was launching a new...

How Salesforce’s acquisition of CloudCraze expands its Commerce Cloud
In mid-2016, Salesforce bought commerce platform Demandware, which became the basis for its new Commerce Cloud. Now, with the recent...

How to seamlessly augment the retail experience
But retailers still have a lot to gain by investing in the in-store experience, especially when it comes to brand exposure and collecting...

The dynamic consumer’s journey & how to add value
The consumer journey — erroneously once described as a linear set of digital interactions with a focused end goal — never existed as it...

All About the GDPR
While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive...

Swift shifts in marketing spend aren’t enough to stem the Amazonian tide
According to a recent Gartner survey of CMOs, marketing leaders are now allocating two-thirds of their budgets toward customer retention...

How to build a better marketing strategy using new technologies available today
There was a lot of talk about AI-driven marketing in 2017. But it’s no longer a new phenomenon. And as AI will be deeply integrated into...

How companies are using chatbots for marketing: Use cases and inspiration
As Pete Rojwongsuriya of Travelistly told Forbes, “Bots have been around for ages but the reason why it is trending now is that the...

Voice search in retail: Evolving the customer experience
Voice search stands to live at the heart of how retail marketers guide the customer experience into the future. Behind every voice query...

Salesforce Commerce Cloud integrates with Instagram, adds other enhancements
At the NRF (National Retail Federation) Show in New York City, Salesforce has announced several new features for its Commerce Cloud...

4 ways retailer-brand relationships will change in 2018
Amazon (and now other retailers) are continuously adjusting just about everything regarding the shopping experience based on customer...

Retailers, software might be eating your lunch, but it won’t eat everything
It’s an objectively scary time for brick-and-mortar retailers. This disruption is the acceleration of a shift years in the making, as...

Three ways to use a domain name for business today
www.Com Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will...

The future of AI marketing applications in retail
Over the past few years, e-commerce has been slowly and steadily transformed by artificial intelligence (AI). The world has watched...

Affiliate is more than a platform
When I look at the affiliate business, I see it has truly grown in prominence over the last 10 years. Today, affiliate marketing gives...

How the QVC/HSN merger illuminates the future of omnichannel shopping
Last week’s merger of QVC with Home Shopping Network (HSN) is being cast by some observers as a “move to challenge Amazon.” The question...

What’s the future of modern commerce? Or, why did Amazon buy Whole Foods?
Many speculate that Amazon did so to thwart the mounting offensive from traditional retailers. As the news of the Amazon/Whole Foods deal...
























