Fahad HNov 12, 20184 min read3 signs it’s time to make the switch to account-based analyticsIf someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech...
Fahad HNov 8, 20182 min readInvoca can now dynamically update local branch phone numbersSuppose you’re a motel chain with lots of franchises across the US. Ad campaigns, search results or web site calls-to-action direct the...
Fahad HNov 7, 20182 min readFoursquare can now measure TV ads’ impact on offline store visitsMarketers spend in excess of $70 billion on traditional or “linear” TV advertising in the U.S. annually. But what’s is the ROI of a TV...
Fahad HNov 7, 20186 min readCDPs are only scratching the surface of their potentialA few years ago, nobody had heard of customer data platforms (CDPs). Now we are in peak hype cycle and it seems lots of vendors want to...
Fahad HNov 5, 20182 min readCompany execs could go to jail for misusing data under proposed U.S. data privacy lawdraft of federal privacy legislation on Thursday that would impose harsh penalties on senior executives of companies that misuse consumer...
Fahad HNov 5, 20182 min readCalls to businesses rose more than 375% over past two holiday seasonsThe company analyzed inbound calls to more than 100,000 businesses that used its service on Black Friday, Cyber Monday and Green Monday...
Fahad HOct 31, 20183 min readMarTech Landscape: What’s the difference between a data warehouse and a data lake?It might seem odd to ask a marketer if they’d like their data in something described metaphorically as a building or a body of water. In...
Fahad HOct 31, 20184 min readHow to personalize without crossing the ‘creepy line’(Click to enlarge.) Image: Interactions LLC. Things are getting a little scary out there. With the use of artificial intelligence (AI) to...
Fahad HOct 24, 20182 min readReport: Apple expected to say GDPR a model for US privacy regulationAccording to a report from Reuters, Apple CEO Tim Cook will praise the European General Data Protection Regulation (GDPR) as a privacy...
Fahad HOct 15, 20183 min readSemcasting unveils ‘first self-serve deterministic attribution platform’Attribution is one of those services that seems to take place inside a black box, where all kinds of algorithms make all kinds of...
Fahad HOct 11, 20183 min readGDPR complaints stack up across the EU as regulators prepare to issue finesGDPR) went into effect. Although the initial buzz around the sweeping legislation has died down, we’ve seen momentum in the United States...
Fahad HOct 9, 20182 min readDigital Element launches the ‘first IP-to-Point of Interest’ databaseGraphic by Digital Element. (Click to enlarge.) Location data is most useful when it can tell advertisers the proximity of physical...
Fahad HOct 9, 20186 min readHow to use data to power target account selectionAccording to SiriusDecisions, a full 91% of B2B teams that are doing account-based marketing (ABM) see larger deal sizes from their...
Fahad HOct 5, 20182 min readBrandwatch, Crimson Hexagon merger gives rise to social-based market intelligenceThe merger between social intelligence firms Brandwatch and Crimson Hexagon — announced Thursday — will lead to a new platform that...
Fahad HSep 28, 20182 min readFindera search engine helps recruiters find talent, sales find leadsLocating the right person for a job offer or a sales pitch often entails recruitment firms, lead generation services or other specialized...
Fahad HSep 28, 20182 min readAd ID Consortium will work with tech firms to help marketer access critical exposure dataExposure data refers to information about ad campaign measurement, such as where the ads were served and to whom. The group’s tracking...
Fahad HSep 26, 20183 min readParse.ly, Notablist make internal data public to help marketers see beyond walled gardensThe tech stack and IP address history for Beadfest.com, per Notablist Two New York City-based companies are — separately — making...
Fahad HSep 26, 20182 min readTobii releases web-based eye tracking for UX testingA site visitor’s gaze is being shared via Tobii Pro Sprint. Eye-tracking firm Tobii is out Wednesday with its first web-based...
Fahad HSep 25, 20182 min readFeds call for public comments on US privacy legislation ahead of Wednesday’s Senate hearingSenate hearing with top tech firms on the state of consumer data privacy, several pro-business groups have made their voices heard on the...
Fahad HSep 25, 20182 min readWith Customer 360, Salesforce brings a single customer view to its B2C sideThe B2B side of Salesforce has always had a single data model of customers across the Sales Cloud, Service Cloud, Pardot and other...
