Salesforce Marketing Cloud launches new analytics tools powered by Datorama
Salesforce’s new Datorama Marketing Cloud Social Studio connector. Salesforce announced on Wednesday three new tools for marketers, all...
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Law that led to Google’s $56.8 million fine isn’t solely a ‘European issue,’
Last week, Google became the first major use case for Europe’s General Data Protection Regulation (GDPR), racking up a $56.8 million...
BI provider Qlik buys Crunch Data and its bot
On Wednesday, business intelligence provider Qlik made conversation a permanent way for marketers to access its data by announcing the...
Consumers receptive to mobile ads while watching TV, before bed
Consumers are more receptive to mobile ads in front of the TV and in the moments before they fall asleep in bed, according to a survey...
What is identity resolution?
Identity resolution tools take simple analytics a step further by tying online behavior to a consumer’s unique identity, giving marketers...
Here’s why you should take a deep dive into data to optimize your conversions
So, you got the basics of Conversion Rate Optimization (CRO) and why it’s essential to your marketing strategy. (To recap: a successful...
Catalina adds first attribution tracking service
Best known as a provider of retail marketing intelligence based around loyalty cards and in-store printed coupons, Catalina this week...
Akamai buys identity provider Janrain
On Monday, content delivery network Akamai announced it will acquire customer identity provider Janrain. The move means that the two...
CDP sector grew 23%, saw first major acquisitions in second half of 2018
Many marketers looking for a single view of their customers have been turning to customer data platforms (CDPs), a sector that the CDP...
Want to create better experiences and brand loyalty? Lean on your data
Marketing leaders are in the throes of 2019 planning and there’s no doubt improving consumer experiences is among the top priorities for...
Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards
Aram Zucker-Scharff, ad engineering director for Washington Post’s research, experimentation and development team, lit up a tweetstorm...
All the ABM metrics to measure for your quarterly reporting
You know the drill. The end of the quarter rolls around, so you dust off your go-to spreadsheets and dashboards. It’s once again time to...
Branch launches cross-channel cohort analysis for app marketers
Marketers need to understand users’ behavior across platforms, and Branch is launching a new cross-platform, cross-channel cohort...
Bing releases Clarity, an open-source UX analytics tool
announced Wednesday the beta release of a new analytics product that lets webmasters see how users interact on their websites. With...
Adobe adds new features to its data management platform
Adobe is fine-tuning its data management platform (DMP) Audience Manager on Monday with two new features. Trait Exclusion. One is the...
Bombora now shows clients online content interests that led to a purchase
Bombora provides B2B marketers with data about which companies are ready to buy their products. They develop those insights by tracking...
Facebook passes key hurdle in MRC viewability reporting audit
A big part of the way Facebook aims to prove its ads are viewable has just taken a giant step forward. The Media Rating Council (MRC),...
Teach yourself about machine learning and artificial intelligence
surveyed by Econsultancy last year, is that too few in the marketing realm have the requisite training and education on data and...
Using data responsibly doesn’t have to weaken marketing strategies
When processes and strategies are in place to ensure the gathering and use of data is done responsibly, we can do right by consumers and...
Why a French ruling against a small mobile ad firm has ad tech on the defensive
What happened. After an April investigation by the CNIL (la Commission nationale de l’informatique et des libertés) revealed that...
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