The symbol of Signpost’s new Mia Step by step, rules-based marketing platforms are adding predictive technology and other intelligence on...

The live video version of Pulse on CNN Microsoft Pulse is the real-time voting platform that you might have seen on TV, as viewers give...

The digital advertising industry is no stranger to keeping up with new advances, but many are struggling with today’s most important...

When it began in 2012, Segment (formerly Segment.io) had one purpose in life: take data from mobile apps and web sites, and make them...

If you’ve been in marketing long enough, you’re probably familiar with John Wanamaker’s famous quote: “Half the money I spend on...

You don’t have to go very far in the marketing tech space these days to bump into predictive technology that scores future customers,...

Advertising, attributes and attribution, as depicted on the AdTheorent web site Like anything that purports to tell the future,...

It’s ironic that television, the original mass marketing channel, is the last to become a full-fledged citizen of the consumer profile...

Digital marketers, accustomed to using software that helps them think about marketing, are now transitioning to a time when software will...

When Coca-Cola set out to up its data management game and learn more about its customers, the company looked to “cut through the digital...

Once upon a time, a business sold a product — often a physical product — to a customer. That was a completed sale, concluding a marketing...

With the rising adoption of machine learning and automation, a human touch becomes more important than ever. Companies that have figured...

Credit: Mariana A variety of B2B predictive lead scoring firms can find and rate companies according to how likely they are to become...

In Isaac Asimov’s Foundation series of science fiction novels, “psychohistory” employs massive amounts of historical data to predict the...

Let’s start off with a story that will sound all too familiar to the data-driven marketer. You’re tasked with improving the results of...

From Tapjoy’s website Monetization platform Tapjoy is adding more advertisers to its dual service of mobile marketing and mobile...

Suppose a marketer knew what kinds of specific content might interest you, the way Netflix knows what movies you might like. That’s the...

From the Diffbot website Many companies grab web content, analyze it and return stats on sentiment, product mentions and the like. But...

Traditionally, customer service has been reactive. You have a question/problem about the product you might buy or have already bought....

Predictive lead scoring has become a common service for many marketers who want a better idea about which potential customers and current...