Of all the tricks in the predictive analytics bag, purchase intent can be one of the most exciting, mostly because in the digital world,...

A Rainbow Bagel. The makers of a new trend-forecasting platform claim they predicted the Rainbow Bagel before it was a thing. Santa...

Predictive marketing holds tremendous promise, especially in identifying the optimal accounts and prospects to engage. According to the...

For B2B demand marketers, media has until recently been synonymous with impressions, maybe clicks and hopefully, leads. Historically,...

Suppose that, someday in the future, a data-besieged marketer could use menu commands or plain English text to ask questions about any...

To provide attribution that is as clean as possible, Impact Radius announced today that it has acquired anti-ad-fraud service Forensiq....

Imagine the ultimate online shopping experience: An hour after you search online for a pair of shoes for an upcoming event, your favorite...

As it turns out, finding out which conversations on social media are connected to terrorism is not that different from finding out which...

As the NBA and Stanley Cup playoffs rage and the Olympics loom, untold dollars are pouring into sports sponsorships as major brands hope...

Perhaps there have been times when you’ve become so frustrated with marketing data, you just want to throw it all into a lake. If so,...

WP Engine provides web hosting and services for sites based on the popular open-source publishing platform, WordPress. Today, the Austin,...

The basic idea of IBM’s Universal Behavior Exchange (UBX) For digital marketers who have invested in IBM’s Marketing Cloud and other...

Marketers looking to personalize offers for customers have another option, with this week’s launch of Grey Jean Technologies’ new...

Marketing data provider Acxiom is now making generally available its turnkey environment that fully integrates its LiveRamp acquisition...

Imagine that, as a marketer, you have a direct stream of data reporting back from every product sold as a result of your campaigns....

The Adobe Marketing Cloud logo, rendered as 3-D A lot of clouds are changing their shapes this week. Following Salesforce’s updates...

Scott Brinker’s 2016 Marketing Technology Landscape Supergraphic documents what many enterprise marketing teams deal with daily: The...

“Not everything that counts can be counted, and not everything that can be counted counts.” — William Bruce Cameron, sociologist It may...

A visualization in EverString of a lookalike predictive segment EverString is becoming more self-service. The San Mateo, California-based...

6sense is now exposing more of itself. The San Francisco-based company announced today the launch of SearchSense, which it says is the...