Salesforce to acquire data analytics platform Tableau
Salesforce on Monday announced that it has entered into a deal to acquire the popular analytics and data visualization platform Tableau...
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Google to buy unified data platform Looker for $2.6 billion to strengthen Cloud analytics
Earlier today, Google announced plans to acquire unified data and analytics platform Looker for $2.6 billion in an all-cash transaction....
GDPR: A ‘Y2K’ moment or a sea change for the digital ecosystem?
There was a lot of hand wringing leading up to last May’s implementation of GDPR. But since that time there have been few fines or...
Is GDPR working? Brave’s Johnny Ryan says it’s starting to, and marketers must heed the
Tomorrow is the one year anniversary of the EU’s General Data Protection Regulation (GDPR). The landmark law created a unified,...
Can CCPA, GDPR compliance help marketers exceed consumer expectations?
More brands are adopting an experience-driven approach to meet consumer expectations, and martech platforms are prioritizing experience...
Only 36% of UK consumers have greater trust in companies after GDPR, survey finds
GDPR has not given consumers greater confidence in interacting with publishers and marketers online, according to a new survey of UK...
Salesforce launches new Datorama marketplace with marketing intelligence at the forefront
Salesforce and Datorama are launching a marketplace for brands and agencies to create and use apps using Datorama’s marketing...
The latest WiFi-marketing tactic? Chatbot-enabled surveys on WiFi sign-on pages
Wifi-marketing can be an effective practice for brands with physical locations, and it might be getting smarter. Bespoke, a Japanese...
Reported Google browser change could be final death blow to cookies
Google is planning to announce new tools for Chrome that offer users more control over third party tracking cookies, according to the...
SAP announces secure, scalable business-to-business solutions for marketers
Software and technology provider SAP announced the launch of a new B2B software-as-a-service (SaaS) solution that will allow users to...
IAB Europe releases new GDPR consent framework for comment
IAB Europe, in partnership with IAB Tech Lab, announced Thursday new technical specifications for its second iteration of the...
Salesforce Summer ’19 release preps for Lightning migration: What you need to know
The latest Salesforce release underscores the company’s efforts to sunset the Classic experience in favor of the Lightning Platform in...
Personalizing UX: Why Zillow Group moved beyond AB testing
Aaron Wreblewski, AI engineer at Zillow Group, discussed the company’s bandits testing work at MarTech Conference. Zillow Group faced a...
Collection of tech companies support changes to CA privacy act that bring it closer to GDPR
The California Consumer Privacy Act (CCPA) is set to take effect next year and is likely to become the de facto national privacy standard...
Salesforce will acquire Salesforce.org for $300 million
Salesforce.com Inc. and Salesforce.org announced Monday that the San Francisco tech giant will acquire the independent nonprofit...
AI-powered surveys: Hyped or helpful?
For marketers with an interest in research, it’s a good time to start talking about AI-facilitated online surveys. What are those,...
3 methods to test your email segmentation and increase conversions
Email list segmentation is a critical component of any successful email marketing campaign. Building custom segments is a highly valuable...
CMOs spent 29 percent of 2018 marketing budget on marketing technology
Marketing technology increasingly accounts for a significant share of marketing budgets, and 2018 was no different. According to...
It’s about teams: How Autodesk boosted conversions, retention and trimmed its sales cycle
Saira Nazir, head of digital marketing at Autodesk, speaking at MarTech West 2019. SAN JOSE, CA — Why digitally transform? Business must...
CDP Institute launches vendor certification program, tools to help CDP buyers
To help reduce confusion about what does and what doesn’t constitute a customer data platform (CDP) and help buyers better navigate the...
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