Salesforce on Monday announced that it has entered into a deal to acquire the popular analytics and data visualization platform Tableau...

Earlier today, Google announced plans to acquire unified data and analytics platform Looker for $2.6 billion in an all-cash transaction....

There was a lot of hand wringing leading up to last May’s implementation of GDPR. But since that time there have been few fines or...

Tomorrow is the one year anniversary of the EU’s General Data Protection Regulation (GDPR). The landmark law created a unified,...

More brands are adopting an experience-driven approach to meet consumer expectations, and martech platforms are prioritizing experience...

GDPR has not given consumers greater confidence in interacting with publishers and marketers online, according to a new survey of UK...

Salesforce and Datorama are launching a marketplace for brands and agencies to create and use apps using Datorama’s marketing...

Wifi-marketing can be an effective practice for brands with physical locations, and it might be getting smarter. Bespoke, a Japanese...

Google is planning to announce new tools for Chrome that offer users more control over third party tracking cookies, according to the...

Software and technology provider SAP announced the launch of a new B2B software-as-a-service (SaaS) solution that will allow users to...

IAB Europe, in partnership with IAB Tech Lab, announced Thursday new technical specifications for its second iteration of the...

The latest Salesforce release underscores the company’s efforts to sunset the Classic experience in favor of the Lightning Platform in...

Aaron Wreblewski, AI engineer at Zillow Group, discussed the company’s bandits testing work at MarTech Conference. Zillow Group faced a...

The California Consumer Privacy Act (CCPA) is set to take effect next year and is likely to become the de facto national privacy standard...

Salesforce.com Inc. and Salesforce.org announced Monday that the San Francisco tech giant will acquire the independent nonprofit...

For marketers with an interest in research, it’s a good time to start talking about AI-facilitated online surveys. What are those,...

Email list segmentation is a critical component of any successful email marketing campaign. Building custom segments is a highly valuable...

Marketing technology increasingly accounts for a significant share of marketing budgets, and 2018 was no different. According to...

Saira Nazir, head of digital marketing at Autodesk, speaking at MarTech West 2019. SAN JOSE, CA — Why digitally transform? Business must...

To help reduce confusion about what does and what doesn’t constitute a customer data platform (CDP) and help buyers better navigate the...