The announcement earlier this week by enterprise software firm SAP that it is acquiring identity management platform Gigya could...

The Customer Data Platform (CDP) is steadily gaining traction as a way to centralize all customer data into a “gold master,” with other...

When potential buyers go into a car showroom, car brands have 20-second windows of attention to make the sale. That’s one of the...

When it starts in May, the General Data Protection Regulation (GDPR) requires consent for use of personal data from visitors to websites...

Marketing analytics platform DemandJump is releasing this week its first product, an artificial intelligence-powered platform that tracks...

Google Data Studio, Google’s free tool for creating visual reporting dashboards, natively connects to other Google products such as...

Buyer personas — no longer built in the “set it and forget” way — are constantly evolving to better understand consumer behaviors....

The allure of real-time makes sense. We operate in real time these days, at work and at home, answering calls and emails as they come in,...

What is new is the dazzling variety of ways in which digital marketers are deploying lookalike modeling techniques to enhance the return...

What is your company’s competitive advantage? It’s a simple question but a difficult one to answer. And it’s getting more difficult to...

This week, audience data platform Taykey is launching a free version of its Intelligence tool. Previously, the tool had been available as...

But quickly, B2B marketers realized that Big Data wasn’t an end in itself, but a means to accomplishing things. Flash forward to 2017:...

Gartner 2016-2017 CMO Spend Survey. Digital is a leading force, and 65 percent of marketers in the survey said they would be increasing...

Openprise’s business has been focused on the automation of loading, cleaning up and helping to manage first-party data for clients....

Big data is at the core of algorithms that power artificial intelligence. From machine learning algorithms to predictive modeling,...

Metaphorically, Demandbase’s new Real-Time Intent is a kind of early warning system for business sellers. Demandbase helps marketers...

Since many people use more than one device to communicate with brands, one of the most important data sets for marketers has been the...

Beginning on May 25, 2018, the General Data Protection Regulation (GDPR) will place responsibility for honoring those rights in the hands...

If you take comfort in knowing that we’re a long way away from the day when computer systems recognize a beautiful photo, you might want...

A visualization of a nervous system. Segment, the San Francisco-based customer data platform, is out with a new collaboration that...