As GDPR approaches, marketers are moving away from their reliance on third-party data
GDPR) soon to be in full force, marketers are looking to move away from their reliance on third-party data. GDPR is a set of sweeping...
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Identity is having its moment, but most martech isn’t ready
Have you noticed anything different about the LUMAscape lately? Recently, the imposing cluster of logos representing the marketing...
You vs. data: Where people fit in modern retail marketing strategy
E-commerce site performance. In-store performance. Product feed. Demographics. Search. Social. Mobile. CRM. Shopping behavior. Geography....
Twitter updates TOS and privacy policy to comply with GDPR
The post, titled “Continuing Our Commitments to Privacy & Transparency,” comes in advance of the May 25, 2018, deadline for complying...
Segment employs its hub position to implement GDPR deletion or suppression requests
Segment acts as a universal API, connecting more than 200 marketing and analytical tools to its client companies so they don’t need to do...
WFA to brands: Go beyond GDPR for online data transparency
manifesto calling for brands to put their customers first when processing data. The global group issued its plea today, a little over a...
Facebook to change terms of service for members outside Europe ahead of GDPR
The move, reported by Reuters today, comes as the EU prepares to begin enforcing the General Data Protection Regulation (GDPR) next...
MarTech Today’s GDPR guide for marketers is now available
GDPR) draws near, you may find yourself wondering what a European Union (EU) law has to do with you. The short answer is: everything....
Bottos launches a marketplace for data to train AI models
Countless marketing platforms are utilizing artificial intelligence, such as predictive modeling that recognizes patterns. But, to...
Senators introduce privacy ‘bill of rights’ to protect consumer data
Earlier this month, US Senators Edward J. Markey (D-Mass.) and Richard Blumenthal (D-Conn.) introduced a privacy “bill of rights” to...
More companies announce GDPR compliance efforts as the deadline for enforcement looms
GDPR) — a sweeping set of European Union (EU) rules that govern the handling of EU citizens’ data — goes into effect, we’re seeing a...
How GDPR may help drive blockchain usage for content
The application of blockchain to content authentication has been gaining traction, and it may get an extra push from the zeitgeist...
Oracle adds clouds for analytics, segmentation and loyalty
Oracle is boosting its marketing chops today, launching its first analytics platform and new cloud-based platforms for audience...
Time for brands to take customer data personally
according to a survey of 3,000 Americans and Britons that Conlumino conducted in 2014. While that’s not shocking, this need for...
Consumer groups file FTC complaint against YouTube for collecting kids’ personal data without
A coalition of 23 consumer groups filed a complaint with the Federal Trade Commission charging YouTube with violating the Children’s...
Survey: Chasm exists between brands and consumers on data privacy
Dismissed by many digerati several years ago, privacy has come roaring back as an existential challenge for online publishers and digital...
Facebook to require authorization and labeling on all political and ‘issue’ ads, verific
Cambridge Analytica misused Facebook user data. In a blog post Friday, Facebook executives Rob Goldman and Alex Himel announced several...
9 steps you can take now to get prepared for GDPR
GDPR), time is running out. When the sweeping European Union (EU) legislation goes into effect on May 25, entities that process the data...
President Trump: Save us from the GDPR horror show
Given that focus, how could he have missed the General Data Protection Regulation (GDPR), the European Union’s overzealous attempt to...
Facebook updates terms and data collection policy to be more ‘clear’
Facebook is updating and changing its terms of service and data policy. This is part of a multi-pronged effort to make the company’s...
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