Fahad HJul 17, 20181 min readSalesforce adds more intelligence with Datorama purchaseSalesforce announced Monday that it has agreed to buy Datorama, which employs artificial intelligence to provide marketing intelligence...
Fahad HJul 17, 20181 min readOneTrust releases first free assessment tool for the new California privacy lawJust when you thought you had a sense of how to deal with the European Union’s General Data Privacy Regulation (GDPR), which went into...
Fahad HJul 11, 20181 min readForrester announces a new Customer Experience Cloud, plus two acquisitions to power itResearch firm Forrester is announcing this week that it is evolving its CX (customer experience) Index into a real-time CX Cloud,...
Fahad HJul 10, 20182 min readReport: Most consumers think companies aren’t doing enough to protect their datanew research released Tuesday by digital advertising platform Choozle. According to the report, a full 89 percent of consumers polled...
Fahad HJul 6, 20181 min readDespite marketers’ optimism about new privacy laws, massive data breaches continue to rock conWith the enactment of new data privacy laws comes the expectation that consumer privacy will be better maintained. But will the new rules...
Fahad HJul 5, 20181 min readAcxiom sells Marketing Solutions division to Interpublic, readies LiveRampData provider Acxiom announced Monday it is selling off its Marketing Solutions (AMS) division to the Interpublic Group (IPG), a global...
Fahad HJul 3, 20182 min readReport: Feds widen scope of Facebook/Cambridge Analytica scandal probetargeting millions of its users by data firm Cambridge Analytica, according to a report in The Washington Post. Five anonymous sources...
Fahad HJul 2, 20181 min readNew Forrester report: ‘Speech analytics has found its voice with AI’Some of us remember a time when devices were not able to respond to what you said verbally, although that now seems a long time ago....
Fahad HJul 2, 20182 min readCalifornia lawmakers approve highly contested new data privacy rules, staving off a November ballot The California Consumer Privacy Act gives consumers an array of new rights, including the right to prevent businesses from selling or...
Fahad HJun 29, 20181 min readNow that GDPR is here, what do US companies do if they have a breach?data breaches last year and a steady stream of new revelations about the misuse of data, you may think you’ve heard everything there is...
Fahad HJun 28, 20181 min readNeura and In Loco are launching new efforts to tap the real world for targetingFrom Neura Two companies are expanding ad and content targeting techniques that employ new ways of tapping the real world. Sunnyvale,...
Fahad HJun 22, 20181 min readKiip undertakes ‘first’ blockchain-recorded mobile ad campaignMore than a few blockchain startups have declared a goal of making the digital ad ecosystem transparent. But mobile ad platform Kiip has...
Fahad HJun 21, 20181 min readReport: Marketing leaders aren’t keeping up with the speed of dataon the rise, yet executives aren’t taking full advantage, according to the results of a global survey of 400 marketing executives...
Fahad HJun 20, 20186 min readWhy your marketing performance problem is really a measurement challengeFiguring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value...
Fahad HJun 18, 20181 min readMartech + Ad tech, Part 1: The tools to transform insight into actionEvery marketer knows how important it is to collect data and use it to inform strategies and analyze performance. But the collection and...
Fahad HJun 11, 20181 min readGoogle bows to publisher pressure to uncap vendor limit for its CMP, Funding ChoicesThe tool allows publishers to create and display a message that lists the ad tech providers their sites use and asks visitors to consent...
Fahad HJun 7, 20181 min readJLINC launches an open consent-managing protocolThere’s a lot of consent being given these days, and there are a lot of solutions to manage that consent. A new open protocol called...
Fahad HJun 7, 20181 min readUK-based Volume releases tool for marketers to train NLP enginesUK-based marketing agency Volume, which specializes in conversational solutions, is now out with what it describes as the “first Training...
Fahad HJun 7, 20181 min readEU ruling on the responsibility of Facebook admins to collect data may have far-reaching consequenceThat’s the conclusion made this week in a judgment by the Court of Justice of the European Union (CJEU) in Luxembourg. It concerns a...
Fahad HJun 6, 20181 min readThe story of data, Part 5: Where are we going?So, what does the crystal ball say about the future of data? Buckle up. No matter what happens, it’s going to be an interesting ride. A...
