Salesforce announced Monday that it has agreed to buy Datorama, which employs artificial intelligence to provide marketing intelligence...

Just when you thought you had a sense of how to deal with the European Union’s General Data Privacy Regulation (GDPR), which went into...

Research firm Forrester is announcing this week that it is evolving its CX (customer experience) Index into a real-time CX Cloud,...

new research released Tuesday by digital advertising platform Choozle. According to the report, a full 89 percent of consumers polled...

With the enactment of new data privacy laws comes the expectation that consumer privacy will be better maintained. But will the new rules...

Data provider Acxiom announced Monday it is selling off its Marketing Solutions (AMS) division to the Interpublic Group (IPG), a global...

targeting millions of its users by data firm Cambridge Analytica, according to a report in The Washington Post. Five anonymous sources...

Some of us remember a time when devices were not able to respond to what you said verbally, although that now seems a long time ago....

The California Consumer Privacy Act gives consumers an array of new rights, including the right to prevent businesses from selling or...

data breaches last year and a steady stream of new revelations about the misuse of data, you may think you’ve heard everything there is...

From Neura Two companies are expanding ad and content targeting techniques that employ new ways of tapping the real world. Sunnyvale,...

More than a few blockchain startups have declared a goal of making the digital ad ecosystem transparent. But mobile ad platform Kiip has...

on the rise, yet executives aren’t taking full advantage, according to the results of a global survey of 400 marketing executives...

Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value...

Every marketer knows how important it is to collect data and use it to inform strategies and analyze performance. But the collection and...

The tool allows publishers to create and display a message that lists the ad tech providers their sites use and asks visitors to consent...

There’s a lot of consent being given these days, and there are a lot of solutions to manage that consent. A new open protocol called...

UK-based marketing agency Volume, which specializes in conversational solutions, is now out with what it describes as the “first Training...

That’s the conclusion made this week in a judgment by the Court of Justice of the European Union (CJEU) in Luxembourg. It concerns a...

So, what does the crystal ball say about the future of data? Buckle up. No matter what happens, it’s going to be an interesting ride. A...