3 signs it’s time to make the switch to account-based analytics
If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech...
top of page
Search
Invoca can now dynamically update local branch phone numbers
Suppose you’re a motel chain with lots of franchises across the US. Ad campaigns, search results or web site calls-to-action direct the...
Foursquare can now measure TV ads’ impact on offline store visits
Marketers spend in excess of $70 billion on traditional or “linear” TV advertising in the U.S. annually. But what’s is the ROI of a TV...
CDPs are only scratching the surface of their potential
A few years ago, nobody had heard of customer data platforms (CDPs). Now we are in peak hype cycle and it seems lots of vendors want to...
Company execs could go to jail for misusing data under proposed U.S. data privacy law
draft of federal privacy legislation on Thursday that would impose harsh penalties on senior executives of companies that misuse consumer...
Calls to businesses rose more than 375% over past two holiday seasons
The company analyzed inbound calls to more than 100,000 businesses that used its service on Black Friday, Cyber Monday and Green Monday...
MarTech Landscape: What’s the difference between a data warehouse and a data lake?
It might seem odd to ask a marketer if they’d like their data in something described metaphorically as a building or a body of water. In...
How to personalize without crossing the ‘creepy line’
(Click to enlarge.) Image: Interactions LLC. Things are getting a little scary out there. With the use of artificial intelligence (AI) to...
Report: Apple expected to say GDPR a model for US privacy regulation
According to a report from Reuters, Apple CEO Tim Cook will praise the European General Data Protection Regulation (GDPR) as a privacy...
Semcasting unveils ‘first self-serve deterministic attribution platform’
Attribution is one of those services that seems to take place inside a black box, where all kinds of algorithms make all kinds of...
GDPR complaints stack up across the EU as regulators prepare to issue fines
GDPR) went into effect. Although the initial buzz around the sweeping legislation has died down, we’ve seen momentum in the United States...
Digital Element launches the ‘first IP-to-Point of Interest’ database
Graphic by Digital Element. (Click to enlarge.) Location data is most useful when it can tell advertisers the proximity of physical...
How to use data to power target account selection
According to SiriusDecisions, a full 91% of B2B teams that are doing account-based marketing (ABM) see larger deal sizes from their...
Brandwatch, Crimson Hexagon merger gives rise to social-based market intelligence
The merger between social intelligence firms Brandwatch and Crimson Hexagon — announced Thursday — will lead to a new platform that...
Findera search engine helps recruiters find talent, sales find leads
Locating the right person for a job offer or a sales pitch often entails recruitment firms, lead generation services or other specialized...
Ad ID Consortium will work with tech firms to help marketer access critical exposure data
Exposure data refers to information about ad campaign measurement, such as where the ads were served and to whom. The group’s tracking...
Parse.ly, Notablist make internal data public to help marketers see beyond walled gardens
The tech stack and IP address history for Beadfest.com, per Notablist Two New York City-based companies are — separately — making...
Tobii releases web-based eye tracking for UX testing
A site visitor’s gaze is being shared via Tobii Pro Sprint. Eye-tracking firm Tobii is out Wednesday with its first web-based...
Feds call for public comments on US privacy legislation ahead of Wednesday’s Senate hearing
Senate hearing with top tech firms on the state of consumer data privacy, several pro-business groups have made their voices heard on the...
With Customer 360, Salesforce brings a single customer view to its B2C side
The B2B side of Salesforce has always had a single data model of customers across the Sales Cloud, Service Cloud, Pardot and other...
bottom of page