3 signs it’s time to make the switch to account-based analytics
If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech...
If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech...
Suppose you’re a motel chain with lots of franchises across the US. Ad campaigns, search results or web site calls-to-action direct the...
Marketers spend in excess of $70 billion on traditional or “linear” TV advertising in the U.S. annually. But what’s is the ROI of a TV...
A few years ago, nobody had heard of customer data platforms (CDPs). Now we are in peak hype cycle and it seems lots of vendors want to...
draft of federal privacy legislation on Thursday that would impose harsh penalties on senior executives of companies that misuse consumer...
The company analyzed inbound calls to more than 100,000 businesses that used its service on Black Friday, Cyber Monday and Green Monday...
It might seem odd to ask a marketer if they’d like their data in something described metaphorically as a building or a body of water. In...
(Click to enlarge.) Image: Interactions LLC. Things are getting a little scary out there. With the use of artificial intelligence (AI) to...
According to a report from Reuters, Apple CEO Tim Cook will praise the European General Data Protection Regulation (GDPR) as a privacy...
Attribution is one of those services that seems to take place inside a black box, where all kinds of algorithms make all kinds of...
GDPR) went into effect. Although the initial buzz around the sweeping legislation has died down, we’ve seen momentum in the United States...
Graphic by Digital Element. (Click to enlarge.) Location data is most useful when it can tell advertisers the proximity of physical...
According to SiriusDecisions, a full 91% of B2B teams that are doing account-based marketing (ABM) see larger deal sizes from their...
The merger between social intelligence firms Brandwatch and Crimson Hexagon — announced Thursday — will lead to a new platform that...
Locating the right person for a job offer or a sales pitch often entails recruitment firms, lead generation services or other specialized...
Exposure data refers to information about ad campaign measurement, such as where the ads were served and to whom. The group’s tracking...
The tech stack and IP address history for Beadfest.com, per Notablist Two New York City-based companies are — separately — making...
A site visitor’s gaze is being shared via Tobii Pro Sprint. Eye-tracking firm Tobii is out Wednesday with its first web-based...
Senate hearing with top tech firms on the state of consumer data privacy, several pro-business groups have made their voices heard on the...
The B2B side of Salesforce has always had a single data model of customers across the Sales Cloud, Service Cloud, Pardot and other...