Salesforce’s new Datorama Marketing Cloud Social Studio connector. Salesforce announced on Wednesday three new tools for marketers, all...

Last week, Google became the first major use case for Europe’s General Data Protection Regulation (GDPR), racking up a $56.8 million...

On Wednesday, business intelligence provider Qlik made conversation a permanent way for marketers to access its data by announcing the...

Consumers are more receptive to mobile ads in front of the TV and in the moments before they fall asleep in bed, according to a survey...

Identity resolution tools take simple analytics a step further by tying online behavior to a consumer’s unique identity, giving marketers...

So, you got the basics of Conversion Rate Optimization (CRO) and why it’s essential to your marketing strategy. (To recap: a successful...

Best known as a provider of retail marketing intelligence based around loyalty cards and in-store printed coupons, Catalina this week...

On Monday, content delivery network Akamai announced it will acquire customer identity provider Janrain. The move means that the two...

Many marketers looking for a single view of their customers have been turning to customer data platforms (CDPs), a sector that the CDP...

Marketing leaders are in the throes of 2019 planning and there’s no doubt improving consumer experiences is among the top priorities for...

Aram Zucker-Scharff, ad engineering director for Washington Post’s research, experimentation and development team, lit up a tweetstorm...

You know the drill. The end of the quarter rolls around, so you dust off your go-to spreadsheets and dashboards. It’s once again time to...

Marketers need to understand users’ behavior across platforms, and Branch is launching a new cross-platform, cross-channel cohort...

announced Wednesday the beta release of a new analytics product that lets webmasters see how users interact on their websites. With...

Adobe is fine-tuning its data management platform (DMP) Audience Manager on Monday with two new features. Trait Exclusion. One is the...

Bombora provides B2B marketers with data about which companies are ready to buy their products. They develop those insights by tracking...

A big part of the way Facebook aims to prove its ads are viewable has just taken a giant step forward. The Media Rating Council (MRC),...

surveyed by Econsultancy last year, is that too few in the marketing realm have the requisite training and education on data and...

When processes and strategies are in place to ensure the gathering and use of data is done responsibly, we can do right by consumers and...

What happened. After an April investigation by the CNIL (la Commission nationale de l’informatique et des libertés) revealed that...