Mintigo is today announcing a new B2B product that uses the customer intelligence from its predictive lead scoring to drive marketing...

As its name suggests, Infer has made its living by generating data-driven inferences about which people and companies could become good...

As marketers, we know the keys to our continued success lie with data. However, our challenge is in moving beyond the vague platitudes...

Unmetric’s purpose in life has been analyzing past social data and figuring out what your competitors are doing, so you can adapt your...

The Taggalo device, nestled on a store shelf Brick-and-mortar retailers need a better way to put their real-world customers inside...

Unlike other marketing platforms that later added data chops, AgilOne began as a predictive customer intelligence platform and then added...

As marketing analytics continue to evolve at a breakneck pace, an interesting race is beginning to take shape: human intuition vs....

On a roll, predictive marketing firm EverString is now adding a new demand generation tool to its arsenal. The San Mateo,...

Europe is effectively becoming the internet’s privacy cop, with implications for any company doing business in Europe and many outside...

In a surprise move that will reverberate across the world of analytics and audience measurement, comScore and Rentrak have announced a...

For brands and agencies to keep up with the constantly evolving consumer landscape, they need to be on the leading cusp of innovation —...

Formerly known as InsideVault, the company’s financial funding includes $7 million in Series A equity from Safeguard Scientifics, Inc., a...

In marketing, as in most business sectors, things are moving at an increasingly fast rate, and as racing legend Mario Andretti once said,...

In today’s marketing environment, your mission-critical third-party applications need to work together for the greater good — i.e., more...

What does Starbucks CEO Howard Schultz know that some retailers don’t? In its most recent quarter, Starbucks reported solid earnings that...

Marketing data is flowing all over the place these days. Research from Teradata this year shows that 78 percent of marketers now use data...

Events & Conferences are now included in the marketing attribution mix. Bizible is hoping to solve the now age-old problem B2B marketers...

Note: This is part of our Martech Landscape series, which will look at various marketing technology platforms over the coming months. For...

If you’ve read Geoffrey A. Moore’s seminal book on technology, “Crossing the Chasm,” then you know the critical role that early adopters...

Call analytics software measures and manages the inbound phone channel (including both landlines and mobile phones), from initially...