Predictive lead scoring has become a common service for many marketers who want a better idea about which potential customers and current...

As an optimist, I always start the year thinking about how to improve. I saw 2015 as a great year for innovations in marketing...

Lost in all of the talk about adjusting air conditioners from the road and uploading your latest 5K time to Twitter is the true value of...

Among marketing platforms, “it’s a race for data.” That’s how Integrate’s chief marketing officer, Scott Vaughan, summarizes his reaction...

It’s no surprise that modern marketers are technology-crazy, constantly searching for the latest innovative application to help optimize...

State of Digital Marketing Analytics in the Top 500 Online Retailers” (registration required), my colleague Amardeep Singh and I found...

Most often in these situations marketers are desperate, and the effort is often accompanied by a deep discount or other incentive that...

The use of data is becoming more and more sophisticated, and third-party companies no longer have a data monopoly. More data is now held...

Marketing technology these days is increasingly focused on the future, as marketing moves away from its traditional role of generating...

Since its founding in 2008, B2B lead generation provider True Influence has delivered info on specific individuals at targeted companies...

Since its win on the “Jeopardy” TV show, the powerful question-answering intelligence known as IBM Watson has been making its living...

Personalized notification platform Boomtrain announced today a new integration with Oracle’s Marketing Cloud that could make marketers’...

What marketers really want is to literally see and feel what their customers and potential customers are seeing and feeling. Today,...

As always, skills are the fulcrum point for a career trajectory in changing times. For marketers, it’s all about the “building block”...

From the BeyondCore website For many marketers, the big obstacle in data analysis is that they’re not data scientists and don’t know the...

This shiny commodity makes up a large part of today’s brand-agency relationships; the majority of RFPs (requests for proposals) involve...

Salesforce is today enhancing its predictive powers by announcing Predictive Journeys for its Marketing Cloud. The company’s platform had...

Ever feel like your marketing strategy starts off in perfect tune and slowly drifts off-key as the months roll by? Ever wish you could...

Last week, Adobe announced the launch of its Audience Marketplace, where marketers can buy and sell user data for utilization in its...

In September, B2B targeting company Demandbase acquired data provider WhoToo. Today, Demandbase announced a new B2B Data Cloud, whose...