Jaywing launches neural net-powered Archetype predictive engine for non-technical marketers
It’s getting difficult to remember back to the time when marketers didn’t have prediction engines that could forecast if this person or...
top of page
Search
EverString focuses on data accuracy with its new Data Platform
Predictive analytics firms like EverString use computer models to make predictions about which businesses might buy your B2B products and...
Nearly 80% of consumers would end brand relationship over unauthorized data usage
As we approach implementation of the General Data Protection Regulation (GDPR) in Europe and brace for its repercussions in the US,...
Google introduces Cloud AutoML for employing machine learning without experts
Machine learning has become essential to digital marketing because it allows the generation of predictive models from past data. These...
ContentSquare adds AI to become a ‘fully automated’ provider of experience insights
ContentSquare makes its living by recording what users do on a website and then distilling it into insights, for such clients as Walmart,...
A new AI-powered Chrome extension judges content on its ‘trustworthiness’
An artificial intelligence company has launched what it says is the first autonomous AI tool for determining the “trustworthiness” of a...
Right behind the GDPR, there’s the ePrivacy Regulation
If your company is complying with the upcoming General Data Protection Regulation (GDPR), what about the ePrivacy Regulation? While GDPR...
Game over: The death of the sales funnel and leveling up attribution
It’s game over for the traditional customer journey. Today’s consumer has fragmented the ancestral sales funnel by wandering freely...
What is the future of artificial intelligence?
many new tools and platforms. So what does 2018 have in store for AI? I asked some marketers to find out. Speak up, Alexa Gregg Johnson,...
‘Always On’ is at the heart of every ABM strategy — here’s why
As a B2B marketer, you are often caught trying to serve two masters: the need to drive engagement for specific campaigns or periods...
IAB releases its newest Podcast Measurement Guidelines
Podcasting ad revenues are expected to jump 85 percent this year compared to last, from $119 million to $220 million. But that estimate...
Practical advice for planning a CRM marketing stack upgrade
The revolution in customer relationship marketing (CRM) continues with an exponential increase in the points of data available to...
Lotame’s prep for GDPR highlights big changes in data management
As data management platform (DMP) Lotame gears up for compliance with the upcoming General Data Protection Regulation (GDPR), some of the...
Google Analytics releasing 4 new functions to offer more user-centric insights
Brands are working hard to meet a resounding customer demand for an experience that is relevant and personal to where they are in their...
2017: The year identity changed everything
Facebook-Google duopoly grew even more powerful, raking in half of global ad revenues this year, and more than 60 percent in the US,...
How to increase database integrity to crush your 2018 targets
We know prospect, customer and account data is essential fuel for sales and marketing demand, pipeline and revenue effort. However,...
Here’s what marketers really want for Christmas: 3 tips for building a better approach to data
Marketers are drowning in spreadsheets, especially marketers who are overseeing performance campaigns. Even those who have sophisticated...
Another consumer privacy issue in the age of GDPR: Session replay scripts
For companies complying with the upcoming General Data Protection Regulation (GDPR), it’s not just about a user’s name, email address or...
Delmondo, Uru team up for automated video content analysis service
As digital video grows in popularity, brands are faced with the challenge of knowing which elements in their many videos –– created by...
Shopify meets call tracking
As we enter the 2020s, e-commerce is set to generate more than $480 billion in the US and nearly $2 trillion globally. And while Amazon...
bottom of page