It’s getting difficult to remember back to the time when marketers didn’t have prediction engines that could forecast if this person or...

Predictive analytics firms like EverString use computer models to make predictions about which businesses might buy your B2B products and...

As we approach implementation of the General Data Protection Regulation (GDPR) in Europe and brace for its repercussions in the US,...

Machine learning has become essential to digital marketing because it allows the generation of predictive models from past data. These...

ContentSquare makes its living by recording what users do on a website and then distilling it into insights, for such clients as Walmart,...

An artificial intelligence company has launched what it says is the first autonomous AI tool for determining the “trustworthiness” of a...

If your company is complying with the upcoming General Data Protection Regulation (GDPR), what about the ePrivacy Regulation? While GDPR...

It’s game over for the traditional customer journey. Today’s consumer has fragmented the ancestral sales funnel by wandering freely...

many new tools and platforms. So what does 2018 have in store for AI?  I asked some marketers to find out. Speak up, Alexa Gregg Johnson,...

As a B2B marketer, you are often caught trying to serve two masters: the need to drive engagement for specific campaigns or periods...

Podcasting ad revenues are expected to jump 85 percent this year compared to last, from $119 million to $220 million. But that estimate...

The revolution in customer relationship marketing (CRM) continues with an exponential increase in the points of data available to...

As data management platform (DMP) Lotame gears up for compliance with the upcoming General Data Protection Regulation (GDPR), some of the...

Brands are working hard to meet a resounding customer demand for an experience that is relevant and personal to where they are in their...

Facebook-Google duopoly grew even more powerful, raking in half of global ad revenues this year, and more than 60 percent in the US,...

We know prospect, customer and account data is essential fuel for sales and marketing demand, pipeline and revenue effort. However,...

Marketers are drowning in spreadsheets, especially marketers who are overseeing performance campaigns. Even those who have sophisticated...

For companies complying with the upcoming General Data Protection Regulation (GDPR), it’s not just about a user’s name, email address or...

As digital video grows in popularity, brands are faced with the challenge of knowing which elements in their many videos –– created by...

As we enter the 2020s, e-commerce is set to generate more than $480 billion in the US and nearly $2 trillion globally. And while Amazon...