Boston-based cloud data management firm Bedrock Data has launched new cloud-based software that it says reduces the effort spent by...

reports. There “could be some implication on DAUs” because of the coming regulations, Wehner said. The General Data Protection Regulation...

B2B marketers must measure to understand what’s working and what’s not, where and how to improve, and, most importantly, how to run...

Did you know that your child’s Barbie doll might be listening, saving and readying itself to transmit everything your child is saying to...

A research paper delivered this week at the Federal Trade Commission’s third annual PrivacyCon shows how email addresses — the gold...

Last September, enterprise software firm SAP announced it was buying identity management platform Gigya. The acquisition raised some...

A visual metaphor for iPaaS solutions If you’re a typical marketer, you have quite a few tools and platforms that need to transfer data...

It’s not every day that one of my past stories played a role in the story I’m writing. But that’s the case here. In 2015, while working...

Many blockchain projects in marketing or advertising are still in the stage of raising money, writing white papers or lining up partners....

Tapad has made its living by helping brands reach the same user across her various devices, so that ads could be coordinated on, say, the...

There was a lot of talk about AI-driven marketing in 2017. But it’s no longer a new phenomenon. And as AI will be deeply integrated into...

While the upcoming General Data Protection Regulation (GDPR) is the largest and best-known effort to guard personal data, it’s not the...

LiveRamp’s IdentityLink utilizes millions of anonymized, cross-channel profiles of consumers for the targeting of ads and other marketing...

Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer...

There is no doubt that AI is the topic that is going to dominate 2018 – I think we can all agree on that. According to IDC, the adoption...

Data providers are increasingly looking to differentiate themselves with assertions of a higher level of accuracy. Recently, for...

Marketers and media practitioners are feeling more confident about their internal skills for getting a return from data-driven marketing....

GDPR), the Interactive Advertising Bureau (IAB) Tech Lab has announced the release of GDPR guidance for OpenRTB and a GDPR technical...

The upcoming General Data Protection Regulation (GDPR) is driving innovation on many fronts. This week, a new approach is being launched...

About six years ago, our industry was subjected to yet another buzzword: omnichannel. Specific to marketing, the term caused more...