Fahad HApr 4, 20181 min readSmart marketing still hinges on humanity, not technologyNow, it seems as if we think everything would work better if it were smart. We can buy smart umbrellas that tell us where we left them...
Fahad HApr 4, 20182 min readFacebook CEO Mark Zuckerberg will testify before Congress next weekannounced Wednesday. Zuckerberg will face the committee on April 11. It’s the first of three potential hearings where he could face...
Fahad HApr 4, 20182 min readFacebook CEO Mark Zuckerberg says the company does not plan to apply GDPR globallysaid Tuesday that Facebook had no immediate plans to apply all of the General Data Protection Regulation (GDPR) globally, according to a...
Fahad HApr 4, 20181 min readDecibel launches a Score for digital experienceExperience may be a subjective thing, but London-based Decibel has launched a platform to score its digital embodiment. The new Digital...
Fahad HMar 29, 20181 min readContentSquare’s new integration with Adobe Analytics lets marketers know which page elements performMarketers often determine which full-page design works best for driving traffic and sales. Paris-based ContentSquare goes one additional...
Fahad HMar 28, 20181 min readSpringbot opens a customer data co-op for retail SMBsSpringbot, a marketing automation platform for online stores, is trying to give small and medium-sized retailers access to the kind of...
Fahad HMar 27, 20181 min readThinfilm provides first NFC-for-engagement data to Adobe AnalyticsAdobe has added another data source to its marketing platform, with the recent announcement by Thinfilm Electronics about integrating...
Fahad HMar 26, 20181 min readSenate Judiciary Committee asks CEOs of Facebook, Google, Twitter to testify on privacyAnd now the hearings. Earlier today, the Senate Judiciary Committee announced that it’s seeking testimony from Facebook, Google and...
Fahad HMar 26, 20181 min readFor all the procrastinators, here’s some GDPR triagePerhaps your company hasn’t really done anything to get ready for the General Data Protection Regulation (GDPR), which goes into effect...
Fahad HMar 22, 20181 min readSalesforce buys MuleSoft and adds an Integration CloudSalesforce announced Tuesday it has signed an agreement to buy data integration vendor MuleSoft for $6.5 billion as the backbone for a...
Fahad HMar 21, 20181 min readWhat is privacy by design? A deeper dive into this GDPR requirementGDPR), a sweeping regulation that affects any organization with European users or members. Privacy by design came into the popular...
Fahad HMar 21, 20181 min readUS Senators call for more Congressional involvement in wake of Facebook, Cambridge Analytica debacleCantwell and Young are sponsors of the Fundamentally Understanding the Usability and Realistic Evolution of Artificial Intelligence Act...
Fahad HMar 21, 20181 min readBarometric unveils its attribution service for snail mailSnail mail is the oldest living relative of direct marketing, but it has been the last to receive the same kind of measurement attention...
Fahad HMar 19, 20181 min readDatavizVR rebrands as 3Data, adds new features to its VR data visualization toolNow, after a successful two-year run with VR data visualization app DatavizVR, the duo is looking to expand its capabilities with a...
Fahad HMar 16, 20181 min readDatorama’s new LiteConnect automatically generates an interactive dashboard for standalone dataDatorama’s platform helps marketers make sense of diverse data, providing unified insights across different data feeds from a campaign —...
Fahad HMar 15, 20181 min readSRAX readies its BIG platform so users can make money from their dataUser data, which has become very valuable for advertisers and publishers, may now become valuable to the one remaining stakeholder. That...
Fahad HMar 14, 20181 min readEvident Proof launches blockchain-based service for ‘immutable proof chains’For blockchain proponents, the technology’s ability to permanently record all the steps in a process is one of its biggest selling...
Fahad HMar 12, 20181 min read1plusX adds search-like keyword targeting to its DMPThe first commercial customer has signed up for a data management platform’s new keyword-based, “search engine-like” targeting. European...
Fahad HMar 9, 20181 min readTVSquared adds ‘who’ to its TV performance tracking by partnering with LiveRamp’s IdentityLinkAt the beginning of this week, data onboarder LiveRamp announced that its IdentityLink service would tackle a new territory: television....
Fahad HMar 6, 20181 min readHow well do you know your customer?You may even be able to spit out stats like average order value, or units per transaction, but that knowledge is narrow, the insights are...
