Smart marketing still hinges on humanity, not technology
Now, it seems as if we think everything would work better if it were smart. We can buy smart umbrellas that tell us where we left them...
Now, it seems as if we think everything would work better if it were smart. We can buy smart umbrellas that tell us where we left them...
announced Wednesday. Zuckerberg will face the committee on April 11. It’s the first of three potential hearings where he could face...
said Tuesday that Facebook had no immediate plans to apply all of the General Data Protection Regulation (GDPR) globally, according to a...
Experience may be a subjective thing, but London-based Decibel has launched a platform to score its digital embodiment. The new Digital...
Marketers often determine which full-page design works best for driving traffic and sales. Paris-based ContentSquare goes one additional...
Springbot, a marketing automation platform for online stores, is trying to give small and medium-sized retailers access to the kind of...
Adobe has added another data source to its marketing platform, with the recent announcement by Thinfilm Electronics about integrating...
And now the hearings. Earlier today, the Senate Judiciary Committee announced that it’s seeking testimony from Facebook, Google and...
Perhaps your company hasn’t really done anything to get ready for the General Data Protection Regulation (GDPR), which goes into effect...
Salesforce announced Tuesday it has signed an agreement to buy data integration vendor MuleSoft for $6.5 billion as the backbone for a...
GDPR), a sweeping regulation that affects any organization with European users or members. Privacy by design came into the popular...
Cantwell and Young are sponsors of the Fundamentally Understanding the Usability and Realistic Evolution of Artificial Intelligence Act...
Snail mail is the oldest living relative of direct marketing, but it has been the last to receive the same kind of measurement attention...
Now, after a successful two-year run with VR data visualization app DatavizVR, the duo is looking to expand its capabilities with a...
Datorama’s platform helps marketers make sense of diverse data, providing unified insights across different data feeds from a campaign —...
User data, which has become very valuable for advertisers and publishers, may now become valuable to the one remaining stakeholder. That...
For blockchain proponents, the technology’s ability to permanently record all the steps in a process is one of its biggest selling...
The first commercial customer has signed up for a data management platform’s new keyword-based, “search engine-like” targeting. European...
At the beginning of this week, data onboarder LiveRamp announced that its IdentityLink service would tackle a new territory: television....
You may even be able to spit out stats like average order value, or units per transaction, but that knowledge is narrow, the insights are...