Fahad HDec 18, 20171 min readAd consortium based around LiveRamp’s IdentityLink boosts membershipIn May, data onboarder LiveRamp announced the launch of an open digital ad consortium that would utilize a single cookie linked back to...
Fahad HDec 18, 20171 min readMetaX sets up Ads.txt Plus as an application on its blockchain-based adChainStep by step, the Interactive Advertising Bureau’s (IAB) ads.txt initiative is being utilized by publishers. The idea is that this text...
Fahad HDec 12, 20171 min readDeepIntent decides to take on the Russian ad armyIf you’re a Russian disinformation agent planning to disrupt next year’s federal election with fake political ads, at least one...
Fahad HDec 4, 20171 min readHere’s a case of huge inventory fraud that ads.txt could vanquishA recently discovered inventory fraud is a massive lesson in why publishers should adopt the Interactive Advertising Bureau’s (IAB)...
Fahad HDec 4, 20176 min readMarketing in a distracted, digital worldIn today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a...
Fahad HNov 22, 20171 min readAmobee launches an Inventory Accountability ProgramAmobee, the digital ad unit for telecom Singtel, is boosting its anti-fraud efforts this week with the announcement of an Inventory...
Fahad HNov 20, 20171 min readReceptiv launches first mobile web video ad format built for user experience standardsFormerly known as MediaBrix, mobile marketer Receptiv decided about a year ago to focus entirely on in-app video ads. Its lineup had...
Fahad HNov 10, 20171 min readAppNexus, Tru Optik offer first partnership between an OTT SSP and a DMPStep by step, internet-based TV programs are becoming full-fledged citizens of the digital ad ecosystem. The latest step is a partnership...
Fahad HNov 6, 20171 min readSmartpipe looks to solve GDPR-compliant ad targeting by treating identifiers as ‘snowflakes’A London-based company has come up with a way to target ads that can satisfy both marketers and GDPR. The central problem is that...
Fahad HOct 31, 20171 min readVistar launches private marketplace for Digital Out-of-HomeThe Digital Out-of-Home (DOOH) market is heating up. And, to keep up, DOOH ad platform Vistar Media has launched a private marketplace....
Fahad HOct 30, 20171 min readAudi campaign on UK digital billboards tracks traffic and weatherYou may still be thinking of billboards as big, static signs. If so, time to reboot that vision, because they are becoming giant screens...
Fahad HOct 30, 20171 min readKochava expands into blockchain for ad insertion ordersNew blockchain-focused startups are springing up right and left, but this week an established mobile measurement firm is jumping on the...
Fahad HOct 23, 20171 min readIncreasing expectations will alter the media agency’s paradigm — and brands will feel thAgencies are cockroaches.” They’ll always find a way to survive. Surviving the current challenges will force media agencies to become...
Fahad HOct 20, 20171 min readSocialbakers unveils a ‘near real-time’ social ad benchmarkHow do you know whether your social advertising is doing as well as it should? This week, social media marketing platform Socialbakers is...
Fahad HOct 19, 20171 min readTapjoy adds interactive End Cards after its rewarded video adsA screen from the End Card for “War for the Planet of the Apes” Tapjoy specializes in rewarded ads in mobile apps, such as when a gamer...
Fahad HOct 13, 20171 min readAdobe Ad Cloud’s first app lets marketers manage ad campaignsAdobe’s Advertising Cloud is out this week with its first mobile app, which the company says is the only app that can manage advertising...
Fahad HOct 13, 20171 min readIAB Tech Lab issues first software: A universal SDK for viewabilityThe struggle over ad viewability has been compounded by the different kinds of data available. To help remove that variable about ad...
Fahad HOct 11, 20171 min readAdelphic adds digital-out-of-home to its repertoireIn January, Time, Inc.-owned ad tech firm Viant bought demand side platform (DSP) Adelphic. Adelphic was born as a mobile-focused ad DSP,...
Fahad HOct 11, 20171 min readThis startup used blockchain to raise $15 million for a blockchain-based ad network that pays usersThis week, a Boston-based company reached its $15 million funding goal to develop a blockchain-assisted platform to store user profiles...
Fahad HOct 9, 20171 min readHere’s how TouchCR is tracking users in a Safari-compliant wayTouchCR, a Chicago-based personalization and e-commerce platform, has recently come out with its own solution for cookie-less tracking....
