The IAB Tech Lab’s visualization of PrivacyChain, where “audience” = “consent record.” (Click to enlarge.) The new privacy blockchain...

It’s about time. Prior to this announcement, the streaming audio platform offered minimal online analytics to its advertisers, relying on...

Last May, the Interactive Advertising Bureau (IAB) Tech Lab began releasing for comment a new framework to set up a kind of “ingredients...

Graphic from 33Across Only in an industry like digital advertising would the ability to show most of the ad for at least one second be...

Innovid’s OTT Composer screen, along with an interactive ad it created for Target The good news for TV watchers is that there are many...

The study looked at 10 brands across four categories, analyzing a total of 1.5 million radio spots that were exposed to 107,000 FM...

Over the past few years, marketing has been transformed by new technology. And the flood of data makes it easier and more efficient to...

Overall, the industry is seeing a healthy jump in viewability, based on IAS’s view across its customer base. Desktop programmatic display...

“We are the first people-based ad server,” Thunder CEO Victor Wong told me. His company provides a creative ad management platform and...

The big question in ad targeting is whether the future has been worth it. While advertisers in the past ran ads for cars next to...

Ad platform Sizmek has announced it is re-entering the TV ad arena, with the first steps toward a unified demand-side platform (DSP) that...

Whatever the long-term effects of the General Data Protection Regulation (GDPR), the short-term effects include a boost in effective CPMs...

Today Pandora has changed that. The audio platform unveiled new audio ad capabilities on Tuesday, and it says it’s the first to test them...

AdTheorent’s visualization of its Relationship Targeting Many data providers have gone way beyond collecting info about a individuals’...

Viant, the Meredith Corporation-owned ad tech company, is out with additional ways that CPG (consumer packaged goods) advertisers can...

Customer data platform (CDP) AgilOne announced this week a new partnership with remarketing platform Criteo. AgilOne said this is the...

If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down...

In March, LiveRamp expanded its IdentityLink customer data service to addressable television, enabling brands to target the set-top boxes...

Extreme Reach’s Video Benchmarks Report is based on billions of video ad impressions served through its platform in the second quarter of...

The Interactive Advertising Bureau (IAB) Tech Lab has been moving quickly to catch up with blockchain. A week ago, its Blockchain Working...