How the IAB Tech Lab’s new PrivacyChain could solve one of consent management’s biggest problems
The IAB Tech Lab’s visualization of PrivacyChain, where “audience” = “consent record.” (Click to enlarge.) The new privacy blockchain...
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Pandora launches online analytics tools, announces ad distribution agreement with SoundCloud
It’s about time. Prior to this announcement, the streaming audio platform offered minimal online analytics to its advertisers, relying on...
Ad groups unveil a new Data Transparency Label
Last May, the Interactive Advertising Bureau (IAB) Tech Lab began releasing for comment a new framework to set up a kind of “ingredients...
33Across launches ‘first open exchange with only viewable inventory’
Graphic from 33Across Only in an industry like digital advertising would the ability to show most of the ad for at least one second be...
Video platform Innovid launches first multi-platform OTT video-ad composing tool
Innovid’s OTT Composer screen, along with an interactive ad it created for Target The good news for TV watchers is that there are many...
Mobile FM radio ads shown to drive incremental store traffic
The study looked at 10 brands across four categories, analyzing a total of 1.5 million radio spots that were exposed to 107,000 FM...
Your AI does not need tickets to the big game
Over the past few years, marketing has been transformed by new technology. And the flood of data makes it easier and more efficient to...
IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers
Overall, the industry is seeing a healthy jump in viewability, based on IAS’s view across its customer base. Desktop programmatic display...
Thunder announces first ad platform using LiveRamp’s entire identity graph for personalization, meas
“We are the first people-based ad server,” Thunder CEO Victor Wong told me. His company provides a creative ad management platform and...
Contextual ads are back (again)
The big question in ad targeting is whether the future has been worth it. While advertisers in the past ran ads for cars next to...
Sizmek re-enters TV ad space with an Advanced TV Initiative
Ad platform Sizmek has announced it is re-entering the TV ad arena, with the first steps toward a unified demand-side platform (DSP) that...
Smaato report finds post-GDPR spike in CPMs for non-targeted mobile ads
Whatever the long-term effects of the General Data Protection Regulation (GDPR), the short-term effects include a boost in effective CPMs...
Pandora rolls out new Dynamic, Sequential and Short-Form Audio ads
Today Pandora has changed that. The audio platform unveiled new audio ad capabilities on Tuesday, and it says it’s the first to test them...
AdTheorent launches Relationship Targeting
AdTheorent’s visualization of its Relationship Targeting Many data providers have gone way beyond collecting info about a individuals’...
Viant adds purchase-based targeting for CPG ads
Viant, the Meredith Corporation-owned ad tech company, is out with additional ways that CPG (consumer packaged goods) advertisers can...
CDP AgilOne partners with Criteo to prevent wasting ads on an already-sold customer
Customer data platform (CDP) AgilOne announced this week a new partnership with remarketing platform Criteo. AgilOne said this is the...
Our wake-up call to improve an industry
If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down...
LiveRamp’s IdentityLink for TV is now offering addressable TV targeting through its first reseller –
In March, LiveRamp expanded its IdentityLink customer data service to addressable television, enabling brands to target the set-top boxes...
New report: CTV emerges as top platform for video advertisers, completion rates continue to improve
Extreme Reach’s Video Benchmarks Report is based on billions of video ad impressions served through its platform in the second quarter of...
IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech
The Interactive Advertising Bureau (IAB) Tech Lab has been moving quickly to catch up with blockchain. A week ago, its Blockchain Working...
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