Nat Geo and Verizon’s Oath programmatically place ads in VR for ‘Mars’ series
Ads inside virtual reality (VR) environments have taken another step toward becoming commonplace, with the recent announcement that Oath...
top of page
Search
AdTheorent offers polling ad to target ad campaign based on results
Predictive ad tech provider AdTheorent is now finding its model users for ad campaigns by asking them to raise their hands. Figuratively,...
TAG-certified ad channels shown to reduce invalid traffic by more than 80 percent, again
Digital advertising fraud from invalid traffic was reduced by more than 84 percent in Trustworthy Accountability Group (TAG) distribution...
Viant’s Adelphic acts to solve ad pricing transparency by offering ‘all-you-can-eat’ monthly s
Marketers regularly complain about transparency in digital advertising and, this week, Viant’s Adelphic announced a pricing change that...
The Media Trust works with UK publishers and vendors to classify cookies
Marketers relish tracking data from publishers’ sites, which come from dozens of cookies dropped by the sites’ vendors, as well as from...
Oracle Data Cloud combines Grapeshot and Moat acquisitions for a pre-bid ad filter
In April, Oracle bought Grapeshot, which scans web pages for ad-oriented brand safety. In April of last year, it bought ad verification...
Screen6 launches idSync to replace cookie syncing
Amsterdam-based Screen6, a provider of cross-device identity graphs, is out with a new solution that it says can help solve the problem...
Audience targeting service Simulmedia launches ‘first’ direct-to-consumer ad marketplace for linear
One of the most innovative consequences of digital marketing and e-commerce has been the growth of direct-to-consumer products. Building...
How can Amazon chip away at the duopoly?
Twin Design / Shutterstock.com In September, Amazon reportedly became the third biggest ad seller in the United States. A new study...
Amazon advertisers are in the market for campaign automation tools
Image: Third Door Media, Amazon Advertising Forecast 2019 As advertising investment on Amazon grows, there is a clear need for tools to...
Kochava launches its Traffic Index to spotlight top 20 mobile ad networks
Attribution platform Kochava is out with its first ranking of the top 20 mobile ad networks, The Traffic Index, which it intends to make...
SSP Smaato adds machine learning for directing inventory to DSPs
Supply-side platform Smaato announced Tuesday the addition of machine learning to its Automated Traffic Curation (ATC), a step that it...
Fullscreen offers marketers another YouTube brand safety tool
Although YouTube has implemented its own measures to prevent brands’ ads from appearing on or near objectionable content, marketers’...
Gartner’s first Magic Quadrant report on ad tech scans the multi-channel giants
Marketers may be able to get a better sense of the complicated, dynamic and sometimes controversial category of ad tech through research...
Coalition Against Ad Fraud releases ‘first standardized document’ to pin down mobile fraud
Sure, fraud has been rampant in digital advertising. But how do marketers know what’s fraud? To help define that answer, the Coalition...
Google ushers in the Age of Conversational Ads with the launch of AdLingo
Marketers now have a new generally-available ad type for their campaigns: conversational ads. That’s the result of Google’s launch on...
InMobi becomes Sprint’s exclusive in-app, CTV ad platform by buying the telco’s ad firm
Graphic provided by InMobi When a brand wants to advertise to telco subscribers, the process can involve many participants. But today...
Trust in marketing: Phrasee launches campaign against fear and anxiety in ad campaigns
It’s time for advertisers to emphasize positive emotions. That’s the battle cry issued Wednesday — on World Mental Health Day — by...
Nielsen Catalina now targets ads using purchase data on Connected TV and OTT
From the NCS web site A joint effort between audience measurement firm Nielsen and loyalty card/coupon data firm Catalina, Nielsen...
Survey: Roughly 70 percent of ‘high tech’ companies spending less than 10 percent of mar
A new report from Adobe (written by consulting firm Ovum) promoting its “experience cloud” surprisingly finds that digital is still a...
bottom of page