Fahad HNov 15, 20182 min readNat Geo and Verizon’s Oath programmatically place ads in VR for ‘Mars’ seriesAds inside virtual reality (VR) environments have taken another step toward becoming commonplace, with the recent announcement that Oath...
Fahad HNov 14, 20183 min readAdTheorent offers polling ad to target ad campaign based on resultsPredictive ad tech provider AdTheorent is now finding its model users for ad campaigns by asking them to raise their hands. Figuratively,...
Fahad HNov 9, 20182 min readTAG-certified ad channels shown to reduce invalid traffic by more than 80 percent, againDigital advertising fraud from invalid traffic was reduced by more than 84 percent in Trustworthy Accountability Group (TAG) distribution...
Fahad HNov 8, 20182 min readViant’s Adelphic acts to solve ad pricing transparency by offering ‘all-you-can-eat’ monthly sMarketers regularly complain about transparency in digital advertising and, this week, Viant’s Adelphic announced a pricing change that...
Fahad HNov 6, 20183 min readThe Media Trust works with UK publishers and vendors to classify cookiesMarketers relish tracking data from publishers’ sites, which come from dozens of cookies dropped by the sites’ vendors, as well as from...
Fahad HNov 6, 20182 min readOracle Data Cloud combines Grapeshot and Moat acquisitions for a pre-bid ad filterIn April, Oracle bought Grapeshot, which scans web pages for ad-oriented brand safety. In April of last year, it bought ad verification...
Fahad HNov 5, 20183 min readScreen6 launches idSync to replace cookie syncingAmsterdam-based Screen6, a provider of cross-device identity graphs, is out with a new solution that it says can help solve the problem...
Fahad HNov 1, 20183 min readAudience targeting service Simulmedia launches ‘first’ direct-to-consumer ad marketplace for linear One of the most innovative consequences of digital marketing and e-commerce has been the growth of direct-to-consumer products. Building...
Fahad HOct 30, 20183 min readHow can Amazon chip away at the duopoly?Twin Design / Shutterstock.com In September, Amazon reportedly became the third biggest ad seller in the United States. A new study...
Fahad HOct 26, 20183 min readAmazon advertisers are in the market for campaign automation toolsImage: Third Door Media, Amazon Advertising Forecast 2019 As advertising investment on Amazon grows, there is a clear need for tools to...
Fahad HOct 25, 20182 min readKochava launches its Traffic Index to spotlight top 20 mobile ad networksAttribution platform Kochava is out with its first ranking of the top 20 mobile ad networks, The Traffic Index, which it intends to make...
Fahad HOct 23, 20182 min readSSP Smaato adds machine learning for directing inventory to DSPsSupply-side platform Smaato announced Tuesday the addition of machine learning to its Automated Traffic Curation (ATC), a step that it...
Fahad HOct 22, 20183 min readFullscreen offers marketers another YouTube brand safety toolAlthough YouTube has implemented its own measures to prevent brands’ ads from appearing on or near objectionable content, marketers’...
Fahad HOct 19, 20183 min readGartner’s first Magic Quadrant report on ad tech scans the multi-channel giantsMarketers may be able to get a better sense of the complicated, dynamic and sometimes controversial category of ad tech through research...
Fahad HOct 18, 20182 min readCoalition Against Ad Fraud releases ‘first standardized document’ to pin down mobile fraudSure, fraud has been rampant in digital advertising. But how do marketers know what’s fraud? To help define that answer, the Coalition...
Fahad HOct 17, 20182 min readGoogle ushers in the Age of Conversational Ads with the launch of AdLingoMarketers now have a new generally-available ad type for their campaigns: conversational ads. That’s the result of Google’s launch on...
Fahad HOct 17, 20182 min readInMobi becomes Sprint’s exclusive in-app, CTV ad platform by buying the telco’s ad firmGraphic provided by InMobi When a brand wants to advertise to telco subscribers, the process can involve many participants. But today...
Fahad HOct 11, 20184 min readTrust in marketing: Phrasee launches campaign against fear and anxiety in ad campaignsIt’s time for advertisers to emphasize positive emotions. That’s the battle cry issued Wednesday — on World Mental Health Day — by...
Fahad HOct 11, 20182 min readNielsen Catalina now targets ads using purchase data on Connected TV and OTTFrom the NCS web site A joint effort between audience measurement firm Nielsen and loyalty card/coupon data firm Catalina, Nielsen...
Fahad HOct 9, 20182 min readSurvey: Roughly 70 percent of ‘high tech’ companies spending less than 10 percent of marA new report from Adobe (written by consulting firm Ovum) promoting its “experience cloud” surprisingly finds that digital is still a...
