EU: Device Fingerprinting Should Be Regulated Like Cookies
Device fingerprinting is the latest target in the EU’s effort to protect user privacy online. The pan-European Article 29 Working Group...
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Marin Software Buys Self-Serve Retargeting Platform Perfect Audience
The company said of the Perfect Audience purchase: With the acquisition, Marin Software expands its cross-channel capabilities, adding...
Google Reassures There Are No Plans To Put Ads In Nest Thermostats
The inclusion of “thermostats” in that list struck a chord and has likely ruffled the feathers of Nest owners (and possibly the Nest...
Flipboard Buys Zite From CNN For Deeper Personalization
Zite will soon become the algorithm behind a more personalized Flipboard. The latter is reportedly paying roughly $60 million to CNN for...
AdStage Adds Optimizely And Other Ad Solutions To App Suite, Launches New API For Marketing App Devs
across a suite of networks including Google, Bing, LinkedIn and Facebook simultaneously and plug into a number of advertising tools...
AOL’s “Programmatic Upfront” — Still An Oxymoron
Upfronts are ginormous, splashy, boozy, star-studded, A-list, steak, lobster and caviar TV blowouts for advertisers, not digital media...
AdStage Aims To Bring Cross-Channel Ad Management To SMBs, Launches Partnership With ReTargeter, Unb
“We were frustrated by enterprise ad tools that locked out the bulk of advertisers with $100,000 monthly ad spend minimums,...
AOL To Buy Programmatic Video Ad Platform Adap.tv, Expanding Efforts To Change Video & TV Ad Bu
Adap.tv’s programmatic ad platform facilitates real-time bidding as well as premium upfront and spot buys. The platform also works across...
Facebook Retargeting Partner Triggit Lands $6 Million In New Funding
FBX, which only officially launched last September, allows advertisers to target ads to site visitors when they are on Facebook. Triggit...
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